“…The entrepreneurial vision is outcome‐oriented and contributes to the entrepreneurial identity because it is formalized based on the entrepreneurial context, objectives, and the strategic direction (Block et al, 2015; Ghalwash et al, 2017; Morris et al, 2016). In addition, the business network interactions are relevant because the entrepreneurial identity shapes through comparison and self‐evaluation against chosen frames of reference (e.g., community, society, competitors; Fauchart & Gruber, 2011; Fischer et al, 2021; Navis & Glynn, 2011; Rigg & O'Dwyer, 2012). Apart from distinct societal groups, the other two dimensions of the triple bottom line, that is, economy/market and environment, are viewed as part of the external business network of a circular founder (Fassin, 2009; Slaper & Hall, 2011).…”