Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers

Dedeoğlu, Bekir Bora; Küçükergi̇n, Kemal Gürkan; Balıkçıoğlu, Sevgi

doi:10.1080/10548408.2014.982268

Cited by 52 publications

(40 citation statements)

References 92 publications

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“…In fact, Countryman and Jang (2006) ascertained that atmosphere components significantly influence the overall impression of consumers about a servicescape. Similarly, Dedeoğlu, Küçükergin, and Balıkçıoğlu (2015) indicated that servicescape perceptions of tourists have a significant effect on value, image and pleasure. The findings of both the studies in the literature and of this current study provide important clues suggesting that rendering a servicescape more functional and useful for its users will produce many advantages for businesses.…”

Section: Discussionmentioning

confidence: 98%

The effects of servicescape on the emotional states and behavioural responses of hotel guests

et al. 2019

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The aim of this paper is to reveal the influence of servicescape of hotel businesses on the emotional states and behavioural responses of guests. Data collected from 211 participants, was tested by using Regression Analysis to determine the interaction among identified variables (servicescape, emotional states and behavioural responses). It was found that the servicescape component had a positive effect on behavioural responses, and emotional states of guests played a mediating role between servicescape and behavioural response components. It is important to determine what kind of emotional states along with the influence of servicescape result in behavioural changes in hotels. Hence, determining the emotional states that individuals experience in hotels will make it possible to design a servicescape by considering those emotional states.

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Section: Discussionmentioning

confidence: 98%

The effects of servicescape on the emotional states and behavioural responses of hotel guests

et al. 2019

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“…It is the same case for hotel enterprises, as well. As a matter of fact, it is highlighted that tourists' novelty perceptions regarding the products and services in hotels are an important determinative factor for satisfaction and loyalty (Dedeoğlu, Küçükergin, & Balıkçıoğlu, 2015;Williams & Soutar, 2009). Therefore, the same relationship is expected to be observed in hotel enterprises, as well.…”

Section: Outputs Of Employee Innovative Behaviorsmentioning

confidence: 94%

“…Consumers' quality perceptions of product and services play a critical role in the formation of their general image perceptions regarding the hotel enterprises. If they would perceive that the product and services provided by the hotel have high quality, their general impressions on the main components of the hotel would become positive (Dedeoğlu, Balıkçıoğlu, & Küçükergin, 2016;Dedeoğlu et al, 2015), which would result in positive general image perceptions regarding the hotel.…”

Section: Formation Processes and Importance Of Innovative Behavior Ofmentioning

confidence: 99%

The Role of the Employees in the Innovation of the Hotel Enterprises

Dedeoğlu

Aydın

Boğan

2019

ABET

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Due to globalization, gaining competitive advantage has become an important problem for all enterprises. Especially hotel enterprises can face with certain problems such as providing similar and easily imitable products and services. Therefore, they are in the need of employees delivering services in such an innovative way that cannot be imitated easily. First in this chapter, the factors affecting the innovative behaviors of employees in hotel enterprises were examined in detail. Second, it was explained how employees’ innovative behaviors, which would bring a significant competitive advantage to hotel enterprises, could shape consumer perceptions and attitudes. Lastly, the matters to be taken into notice by hotel enterprises were mentioned and it was tried to pave the way for future researches so that hotel enterprises can benefit from their employees’ innovative behaviors in a more efficient way.

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“…We believe that, if a destination image can indeed attract student travellers by evoking positive cognitive and affective perceptions at the destination, this will undoubtedly create positive perceived value (Nicoletta and Servidio, 2012). Furthermore, some of the more recent studies reveal that perceived value is a useful predictor of behavioural intention as compared to satisfaction (Chen and Chen, 2010;Cheng and Lu, 2013;Dedeoğlu et al, 2015;Ghazali et al, 2017). Therefore, based on this discussion, the following hypotheses are presented:…”

Section: Perceived Valuementioning

confidence: 94%

Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination

Lam

Ariffin

2019

Journal of Vacation Marketing

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While previous studies have merely focused on travel destination image (TDI) with respect to influencing international students’ decision-making for academic destinations (i.e. the pre-experience stage), research on TDI relating to students’ on-site educational experiences and future behavioural intentions remain scant. This study introduces the ‘higher edutourism’ concept as a key enabler from the higher education market in attracting international students for the tourism industry. This study attempts to extend the TDI paradigm by empirically examining cognitive, affective and conative TDIs from a multidimensional perspective and its effects on overall perceived value, while also testing the indirect effects of TDIs. A total of 515 questionnaires were analysed using structural equation modelling. The results confirmed that cognitive TDI would positively impact affective TDI, perceived value and subsequently, conative TDI. Theoretical and practical implications for policymakers, higher education administrators and tourism marketers are also discussed.

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Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers

Cited by 52 publications

References 92 publications

The effects of servicescape on the emotional states and behavioural responses of hotel guests

The effects of servicescape on the emotional states and behavioural responses of hotel guests

The Role of the Employees in the Innovation of the Hotel Enterprises

Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination

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