Understanding the relationship between green approach and marketing innovations tools in the wine sector

Fiore, Mariantonietta; Silvestri, Raffaele; Contò, Francesco; Pellegrini, Giustina

doi:10.1016/j.jclepro.2016.10.026

Cited by 91 publications

(65 citation statements)

References 63 publications

(67 reference statements)

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“…First, strategic marketing practices, such as strategies related to product/process (certification), place (distribution strategy), and price (premium), are often adopted in the participating Italian wineries. Although this reflects a general interest in marketing sustainability as a tool for competitiveness (Fiore et al, ), several marketing tools are not adopted by a substantial share of the wineries. A case in point is the price premium.…”

Section: Discussionmentioning

confidence: 99%

“…Finally, practices related to innovation management are adopted by more than 60% of the wineries in our sample. Through sustainability‐oriented innovations, these wine producers address the need for innovative answers and technology‐driven solutions for challenges in the wine sector, such as the use of scarce resources (Fiore et al, ; Gilinsky et al, ).…”

Section: Discussionmentioning

confidence: 99%

“…Although SMEs often lack sources to implement more advanced sustainability programs (Halme & Korpela, ), such as EMS (Borsellino et al, ; Szolnoki, ), our broad analysis of practices shed novel insights in the implementation of sustainability across different management domains. From a marketing point of view, producers are more and more tackling sustainability issues (Fiore et al, ; Marshall et al, ) in order to meet and benefit from the increased consumer demand for sustainability attributes in wine (Schäufele & Hamm, ). Marketing practices were also relatively well adopted in our sample of SMEs, but our study shows that adoption rates were as high and often higher in other management domains, especially in operational management practices.…”

Section: Discussionmentioning

confidence: 99%

“…In the wine industry, the adoption of sustainability practices has gradually increased over the last decade (Gilinsky, Newton, & Vega, 2016;Santini, Cavicchi, & Casini, 2013). Whereas wine producers are confronted with sustainability issues related to greenhouse gas emissions and the use of water, land, pesticides, and energy (Christ & Burritt, 2013;Gabzdylova, Raffensperger, & Castka, 2009), the growing need to address sustainability is reinforced by the high degree of competitiveness in the globalized wine sector and consumers' and policy makers' awareness of the sustainability challenges in wine production (Fiore, Silvestri, Conto, & Pellegrini, 2017;Nazzaro, Marotta, & Rivetti, 2016).…”

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confidence: 99%

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Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

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Based on a survey with 64 small and medium-sized enterprises (SMEs) in two Italian wine regions, this study aims to (a) identify key drivers and barriers of the adoption of sustainability and (b) compare the adoption and evaluation (use, financial/labor investments, and satisfaction) of sustainability practices in four management domains (marketing, chain, operational, and innovation). Results show that internal drivers were considered to be more important than external drivers. Economic sustainabilityoriented drivers scored significantly lower than drivers related to other dimensions, such as environmental sustainability and heritage. Key barriers refer to labor and investments costs, as well as concerns about greenwashing. Although there are substantial differences in adoption and evaluation of sustainability practices within and between management domains, this study confirms their widespread adoption in wineries. Among users, satisfaction levels outweigh the perceived investments.Except for innovation management practices, financial investments are considered to be lower than labor investments. Positive correlations between use-satisfaction (within each management domain) and between investments or satisfaction levels (between management domains) further lend support for producers' adoption of multiple practices. At sustainability dimension level, heritage is negatively correlated with the evaluation indicators, indicating that it may act as a potential barrier to some sustainability practices. Segmentation analysis identified a low (30%) and high sustainability clusters (70%), which differ significantly in terms of sustainability perceptions and drivers, adoption, and evaluation of practices, as well as company characteristics.Future research needs to validate the findings on SMEs, compare our measures with more objective evaluation indicators, future adoption rates, and multidimensional sustainability practices.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

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Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

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“…Studies on the topic (Fiore et al, 2017;Vrontis et al 2011;Vrontis and Papasolomou 2007) demonstrate that critical points in wineries are cultivation varieties, production methods, and know-how-related factors. A clear strategic path should forecast the product building, marketing strategies, focused targeting, differentiation, perception management-based branding, and country-of-origin image development.…”

Section: Relational Approachmentioning

confidence: 99%

Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region

2017

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The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer-supplier relationship. In particular, the study aims at analyzing how the organizational culture, the strategic and relational approach, adopted in the customer-supplier interactions, affect the inter-organizational learning and the value-creating process. For this purpose, an explorative study has been carried out in the wine supply chain of Basilicata region (in southern Italy). Data are collected by submitting a semi-structured interview to the complete population of wineries and grape growers in the abovementioned area. By means of Principal Component Analysis and a Spearman's rank correlation analysis, the paper investigates if the relational approach adopted by the winery toward the grape grower affects positively the dynamic capabilities for wine differentiation strategies. Results show the grape grower are positively influenced by an organizational culture of winemakers based on flexibility and not standardized transformation processes then facilitating the planting choices and assuring the health of cuttings.

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How environmental innovation influences firm performance: A meta‐analytic review

2020

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Coupled with the increasing concern toward sustainability and sustainable development issues, environmental innovation practices have been of burgeoning interest among both scholars and practitioners. Building on this, the main purpose of this study is to quantitatively aggregate the extant empirical research on eco‐innovation and firm performance and to assess the role of moderating factors in this theoretical relationship by pursuing a meta‐analytic approach. To serve this objective, 196 effects based upon 70 studies including more than 25,000 firms (N = 25,412) were meta‐analytically examined. Quantitative evidence drawn from the meta‐analysis indicates that organizational eco‐innovation exerts the strongest influence on firm performance. Moreover, the meta‐analytic findings suggest that significant variations in the correlation between eco‐innovation and firm performance exist across different performance types, and the magnitude of the eco‐innovation–firm performance association is stronger in developing compared with developed countries. This meta‐analytic review is expected to considerably contribute to the pertinent literature by means of improving the understanding of the relevance of eco‐innovation typology to firm performance.

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Understanding the relationship between green approach and marketing innovations tools in the wine sector

Cited by 91 publications

References 63 publications

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region

How environmental innovation influences firm performance: A meta‐analytic review

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