Understanding the price drivers of successful apps in the mobile app market

Roma, Paolo; Dominici, Gandolfo

doi:10.1504/ijemr.2016.077121

Cited by 10 publications

(3 citation statements)

References 58 publications

(99 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The role of the digital environment and mobile apps in this kind of businesses arose even in a more precise way (e.g. Roma and Dominici, 2016;Roma and Ragaglia, 2016;Trabucchi et al, 2017).…”

Section: Landlords With No Landsmentioning

confidence: 99%

Landlords with no lands: a systematic literature review on hybrid multi-sided platforms and platform thinking

Trabucchi

Buganza

2021

EJIM

View full text Add to dashboard Cite

PurposeThis article is based on a systematic and comprehensive review of the literature on two-sided platforms, the business structure based on the concept of matchmaking groups of customers (e.g. Uber or Airbnb). The research aims to identify gaps in the existing literature while providing a structured summary of the existing knowledge in the field. Finally, we propose a conceptual framework enabling platform thinking, the ability to see hybrid multi-sided platforms as a useful resource-orchestration structure to unveil innovation opportunities.Design/methodology/approachThis study adopts a bibliometric approach, combing co-citation and text mining analyses of 196 papers, also implementing a longitudinal analysis that highlights the evolution of the field since its inception till today.FindingsThe novel aspect of the paper consists in taking a purely managerial stance of a very peculiar kind of platform, merging existing knowledge in comprehensive frameworks while providing potential avenues for research.Research limitations/implicationsFrom an academic perspective, this research highlights the double nature of two-sided platforms: as an operational choice or as a way to exploit (digital) assets and reach the economic sustainability. A research agenda is proposed, based on three pillars: a side-based standpoint, a business model perspective and an evolutionary stance to see how these businesses may evolve.Practical implicationsThe research identifies different literature streams that may help practitioners in identifying how two-sided platforms may help them in fostering innovation.Originality/valueThe identification of two-sided platforms as a different way to create value (transaction platforms) or to capture value (non-transaction platform), enhancing the debate on this innovative business model. A research agenda to bring the field forward is proposed.

show abstract

Section: Landlords With No Landsmentioning

confidence: 99%

Landlords with no lands: a systematic literature review on hybrid multi-sided platforms and platform thinking

Trabucchi

Buganza

2021

EJIM

View full text Add to dashboard Cite

show abstract

“…This study describes mobile App trialability as the extent to which potential consumers believes that they can sufficiently test and try mobile Apps prior to purchase [2]. A free trial of a new technology or system (such as mobile Apps) is effective in diminishing uncertainty and ambiguity, allowing potential users to arrive at a purchasing decision [65]. Trial versions allow users to test and examine products and resolve any uncertainty about the products' real value, such as ease of use and usefulness [1].…”

Section: Hypothesis 6 (H6) Intention To Purchase a Mobile App Is Posmentioning

confidence: 99%

What Makes Consumers Purchase Mobile Apps: Evidence from Jordan

Al-Adwan

Sammour

2020

JTAER

View full text Add to dashboard Cite

Mobile applications (mobile Apps) have changed the ecosystem of the business world. The rapid progression in the market for smart devices and mobile Apps has brought about a revolution with regard to the mobile Apps’ economy. The major revenue stream of this economy is the sale of mobile Apps, with such sales being expected to increase dramatically every year. However, in spite of this, a considerable number of mobile Apps fail to capture consumers’ attention. Additionally, in developing countries such as Jordan, there is lack of research into understanding and determining the major factors that influence consumers’ decisions to purchase mobile Apps. Accordingly, the main objective of this study is to identify the key factors that Jordanian consumers consider in determining whether or not to purchase mobile Apps for their smartphones. To achieve this objective, a mixed-methods approach is adopted. An exploratory study involving a qualitative methods approach (interviews with consumers) is first conducted in order to determine the factors that influence consumers’ purchase behavior decisions. Then, a confirmatory study that employs a quantitative approach (a survey questionnaire) is undertaken to test the proposed model, the building of which is based on the findings of the exploratory study. The results indicate that seven factors are recognized as being pre-eminent when it comes to decisions to purchase mobile Apps. These factors include the price value of the App, App performance, App enjoyment, App trialability, electronic word-of-mouth (eWOM) about the App, App technical reliability and App usefulness. While this study advances our understanding of the main factors that influence mobile Apps purchase, it also reveals useful implications for mobile Apps publishers and developers, in order to promote and increase the sales of Apps.

show abstract

“…Hence, our dependent variable is the logarithm of the daily price (in Euros) of each app featured in the top 100 paid apps rankings of the two platforms during our period of observation. The logarithmic transformation is common in pricing literature [60][61][62].…”

Section: Dependent Variablementioning

confidence: 99%

The role of the distribution platform in price formation of paid apps

Roma

Zambuto

Perrone

2016

Decision Support Systems

Self Cite

View full text Add to dashboard Cite

In this paper we study the role of the distribution platform as an important determinant of price of paid apps. We also examine how the distribution platform influences the price implications of important developers' app-level decisions. To these purposes, we construct a hierarchical model of price formation by using an ad-hoc panel dataset consisting of top paid apps from the two major app stores, namely Apple's App Store and Google Play. Our findings show that prices of paid apps strongly depend on the platform where the apps are marketed. Specifically, the App Store is associated with lower prices for paid apps than Google Play. We find evidence that this is because the impact of cross-store differences in developer competition prevails over the impact of cross-store differences in average consumer willingness to pay. We also find that the price premiums as a return to trialability are more likely to emerge in Google Play than in the App Store, and that developers are more likely to adopt a penetration price policy in Google Play, thus implying an influence of the distribution platform on the price implications of these app-level decisions. Finally, our evidence does not confirm the argument that a more marked price reduction for paid apps embedding ads or generating revenues from other interested third parties should be observed in Google Play.

show abstract

Understanding the price drivers of successful apps in the mobile app market

Cited by 10 publications

References 58 publications

Landlords with no lands: a systematic literature review on hybrid multi-sided platforms and platform thinking

Landlords with no lands: a systematic literature review on hybrid multi-sided platforms and platform thinking

What Makes Consumers Purchase Mobile Apps: Evidence from Jordan

The role of the distribution platform in price formation of paid apps

Contact Info

Product

Resources

About