2014
DOI: 10.5901/mjss.2014.v5n20p570
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Understanding the Phenomenon of Bullwhip Effect in Relation to Supply Chain Strategies: FMCG industry

Abstract: The business environment challenges the competence of supply chain performance on responsiveness, connectivity and agility to ameliorate phenomenon of bullwhip effect.

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Cited by 4 publications
(2 citation statements)
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“…Without an intelligent system supporting the information-sharing system, the corporation could not realize that demand has decreased. These unforeseen events can be avoided by properly utilizing the E-SCM service along with the integration of a centralized information system linking the downstream and upstream (Mbhele & Phiri, 2014). Sharing information in a vertical chain is comparatively simpler than in a horizontal chain.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Without an intelligent system supporting the information-sharing system, the corporation could not realize that demand has decreased. These unforeseen events can be avoided by properly utilizing the E-SCM service along with the integration of a centralized information system linking the downstream and upstream (Mbhele & Phiri, 2014). Sharing information in a vertical chain is comparatively simpler than in a horizontal chain.…”
Section: Literature Reviewmentioning
confidence: 99%
“…This advancement enables immediate responses to supply chain events, simplifying complexities and reducing delays, thus heralding a new phase in information flow and decision-making processes. The pivotal role of real-time visibility in mitigating disruptions and managing intricate dynamics, such as the Forrester effect, is welldocumented (Dominguez et al, 2015), (Mbhele & Phiri, 2014); (Sodhi & Tang, 2011); (X. Wang & Disney, 2016); (Oliveira & Handfield, 2019).…”
Section: Introductionmentioning
confidence: 99%