“…Drawing on previous work (Angeli and Jaiswal, 2016;Cicellin et al, 2019;Gasparin et al, 2021) and on the business model innovation framework (Chesbrough, 2010;Foss and Saebi, 2017;Amit and Zott, 2020), we have organized the narratives, considering nine different business model themes, each corresponding to a specific strategy for business model innovation. We identified these nine main strategies starting from the business model innovation framework (Yunus et al, 2010;Michelini, 2012;Amit and Zott, 2020) described in the theoretical framework.…”