“…Data analytics have revolutionized different domains including higher education in which e-learning and web-based technologies have generated massive data (Greller and Drachsler, 2012). Learning analytics, an application of data analytics in higher education institutions, has transformed several aspects in higher education including the ability to detect at risk students (Kotsiantis et al, 2013;Kulik et al, 1990), track students' progress (Libbrecht et al, 2012), predicting individual learning needs of each student (Krumm et al, 2014;Arnold and Pistilli, 2012) and revealing potential determinants of students' academic achievement (Greller and Drachsler, 2012) among other merits. However, the potential capabilities and benefits that data analytics can provide are not generically adaptable to all higher education institutions and they are not fully utilized which indicates several areas of improvement towards usage of learning analytics in higher education.…”