Understanding the language of entrepreneurship

Abstract

Purpose Entrepreneurship is an activity with far-reaching economic and cultural implications. Research seeking to understand the cognition and behavior of entrepreneurs is devoting increasing attention to how entrepreneurs construct and utilize discourse. However, word-level analysis of the specific language used by entrepreneurs has not received significant attention. The purpose of this paper is to identify the words that comprise entrepreneurship discourse and describe how word-usage has changed over time. Design/methodology/approach To examine the language of entrepreneurship, the authors use modified MapReduce algorithms in conjunction with text mining techniques to construct a longitudinal corpus of approximately 2.5m words. The authors identify the most frequently used words in the entrepreneurship lexicon and then use content analysis to chart the evolution of word-use. Findings The findings reveal that entrepreneurs’ lexicon is complex and fluid. The most commonly used words suggest new trends in entrepreneurship. Originality/value The findings and methodological procedures contribute to research on entrepreneurs and the entrepreneurial process and, specifically, to work on entrepreneurial discourse, language-use and new venture communication. The findings also have implications for entrepreneurs and policymakers.

Effects of sentiment and emotion of campaign pitch on crowdfunding performance: A cross-cultural comparison

“…Entrepreneurial discourse is not merely delivering the message, it plays a formative role in enabling entrepreneurs to build and scale ventures. All in all, our results corroborate this consensus emphasized by Lounsbury and Glynn (2001) and Roundy and Asllani (2018), and add an element of cultural difference to it.…”

“…More broadly, we contribute to the literature on verbal and non-verbal components of entrepreneurial discourse examines how entrepreneurs communicate about their ventures and themselves is essential for persuading stakeholders to provide resources (Roundy & Asllani, 2018). A stream of studies suggests that content and the appropriate language use should help obtain resources Author Contributions: Conceptualization, Xiang Gao and Weige Huang; methodology, Weige Huang; software, Weige Huang; validation, Xiang Gao, Weige Huang, and Sunghan Ryu; formal analysis, Sunghan Ryu; investigation, Weige Huang; data curation, Weige Huang; writing-original draft preparation, Xiang Gao; writing-review and editing, Sunghan Ryu; project administration, Xiang Gao.…”