2022
DOI: 10.29040/ijebar.v6i2.4974
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Understanding the Intention of Millennial Generation on Investment Through the Financial Technology Application

Abstract: The financial technology (fintech) companies utilize social media for many purposes. The increasing of digitalization in the fintech companies make consumers easier to make a purchase or an investment. This condition provides a phenomenon in which young generation is willing to invest their funds through fintech system. The purpose of this study is to examine whether social media marketing influences the intention of the young generation in investing. A total of 208 respondents coming from millennial generatio… Show more

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Cited by 4 publications
(3 citation statements)
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“…Based on the results of hypothesis testing the relationship between financial literacy and financial behavior moderated by religiosity on investment decisions shows that the hypothesis is accepted and has a significant effect simultaneously on investment decisions (Sa'diyah & Pratika, 2022). The researcher concludes that the role of religiosity is able to moderate financial literacy and financial behavior in the process of making an investment decision.…”
Section: Resultsmentioning
confidence: 86%
“…Based on the results of hypothesis testing the relationship between financial literacy and financial behavior moderated by religiosity on investment decisions shows that the hypothesis is accepted and has a significant effect simultaneously on investment decisions (Sa'diyah & Pratika, 2022). The researcher concludes that the role of religiosity is able to moderate financial literacy and financial behavior in the process of making an investment decision.…”
Section: Resultsmentioning
confidence: 86%
“…Nugraha & Rahadi (2021) explores Analysis of Young Generations toward Stock Investment Intention: A Preliminary Study in an Emerging Market. This research aims to explore the perceptions of Indonesia's millennial (Generation Y) and Generation Z regarding their intention to invest in stocks (as similar investigations had been conducted by: Nugraha & Rahadi, 2021;Rosdiana, 2020;Putri & Hanggraeni, 2022;Sa'diyah & Pratika, 2022). The Theory of Planned Behavior (TPB) was used to identify the perceptual variables, with various demographic characteristics serving as moderating variables.…”
Section: Review Of Literaturementioning
confidence: 99%
“…The age group 25-49 years dominated internet access in the past three months with 48.24%, followed by the age group 19-24 years with a percentage of 17.13% (Badan Pusat Statistik, 2021). It is currently necessary to take advantage of the convenience of internet access, which is facilitated by advancements in financial technology, to improve the younger generation's desire to invest, particularly in Islamic mutual fund instruments (Sa'diyah & Pratika, 2022;Ardiana & Chamidah, 2020).…”
Section: Introductionmentioning
confidence: 99%