2024
DOI: 10.1108/jtf-12-2021-0269
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Understanding the influence of environmental triggers on tourists' pro-environmental behaviors in the Pakistan’s tourism industry

Syed Ali Raza,
Komal Akram Khan,
Bushra Qamar

Abstract: PurposeThe research analyzes the influence of three environmental triggers, i.e. awareness, concern and knowledge on environmental attachment and green motivation that affect tourists' pro-environmental behavior in the Pakistan’s tourism industry. Furthermore, this study has analyzed the moderating role of moral obligation concerning environmental attachment and green motivation on tourists' pro-environmental behavior.Design/methodology/approachData were gathered via a structured questionnaire by 237 local (do… Show more

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Cited by 2 publications
(2 citation statements)
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References 202 publications
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“…The PLS-SEM technique (SmartPLS software Version 4.1) was applied in this study (Raza et al, 2024). First, the validity and reliability of the survey items were evaluated, and factor loadings helped quantify the extent to which each observed variable loads onto or is associated with each factor.…”
Section: Measurement Modelmentioning
confidence: 99%
“…The PLS-SEM technique (SmartPLS software Version 4.1) was applied in this study (Raza et al, 2024). First, the validity and reliability of the survey items were evaluated, and factor loadings helped quantify the extent to which each observed variable loads onto or is associated with each factor.…”
Section: Measurement Modelmentioning
confidence: 99%
“…However, low levels of economic, built and land-based rural capital pose challenges to achieving repair and re-enchantment, which are crucial for settlements that rely on tourism. Raza et al (2024) research analyzes the influence of three environmental triggers, i.e. awareness, concern and knowledge, on environmental attachment and green motivation that affect tourists' pro-environmental behavior in Pakistan's tourism industry.…”
mentioning
confidence: 99%