2022
DOI: 10.1145/3517138
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Understanding the Importance of Cultural Appropriateness for User Interface Design: An Avatar Study

Abstract: While previous research established that culture plays an important role in technology adoption, there is only limited work on the role of cultural appropriateness in user interface design for users from a specific background. In this study, we focus on the case of avatar design as a user interface element for facilitating positive user experience. Building on the theoretical lenses of social response theory and the “Computers Are Social Actors” paradigm, we develop a research model to investigate how cultural… Show more

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Cited by 14 publications
(3 citation statements)
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“…This is done so that users can access multiple services without needing to download additional applications. As a form of productivity enhancement, businesses must choose the appropriate steps for designing the appearance of their applications due to the large number of services on a single e-commerce platform [5], [6]. If an application has an attractive UI (User Interface) and UX (User Experience) design that is easy to access, the user will feel comfortable using the application and will not be overwhelmed by the variety of services.…”
Section: Introductionmentioning
confidence: 99%
“…This is done so that users can access multiple services without needing to download additional applications. As a form of productivity enhancement, businesses must choose the appropriate steps for designing the appearance of their applications due to the large number of services on a single e-commerce platform [5], [6]. If an application has an attractive UI (User Interface) and UX (User Experience) design that is easy to access, the user will feel comfortable using the application and will not be overwhelmed by the variety of services.…”
Section: Introductionmentioning
confidence: 99%
“… 24 Avatars designed to reflect the culture of the user’s environment are perceived positively by patients. 25 A systematic review on codesigned mHealth systems by Noorbergen et al 21 mapped codesign methods to four stages: ‘predesign, generative, evaluative and postdesign’. 21 They showed benefits for patients at each of these stages.…”
Section: Introductionmentioning
confidence: 99%
“…In addition to serving as a decorative feature or source of sweetness or visual appeal. The user interface has so far grown to be one of the most crucial components and needs to be thoroughly examined during the software development phase [11].…”
Section: Introductionmentioning
confidence: 99%