Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes

Tâm,; Ho, Edmond S. L.

doi:10.2307/25148757

Cited by 405 publications

(292 citation statements)

References 0 publications

Supporting

Mentioning

269

Contrasting

Unclassified

Order By: Relevance

“…Offering customers the ability to express their preferences when shopping online has a positive effect on their intention to purchase (Franke et al 2009). Likewise, offering personalized recommendations influences users' decisions (Awad and Krishnan 2006;Tam and Ho 2006). When users are intrinsically motivated (e.g., they enjoy the activity) by personalized services their intentions to use such services are increased (Ho 2012).…”

Section: Effects Of Personalization On Emotional Statesmentioning

confidence: 99%

“…Information overload during the shopping process disrupts customers' emotional state and their intention to shop again in the future (Rose et al 2012). However, using personalized services may prevent this by helping them make a decision regarding product selection (Tam and Ho 2006). Penz and Hogg (2011) have found that specific types of emotions, which in general could be positive or negative, might act as mediators that influence customers' intention to purchase.…”

Section: Effects Of Emotions On Purchase Intentionsmentioning

confidence: 99%

See 1 more Smart Citation

Shiny happy people buying: the role of emotions on personalized e-shopping

et al. 2014

View full text Add to dashboard Cite

Personalized services are diffusing rapidly in online shopping communities. However, the current understanding of the influence of personalization is limited. This study extends personalization literature into the area of emotions related to intention to purchase and into the context of online shopping. Responses from 182 online shoppers were used to examine the impact of personalization on customer emotions and intention to purchase. The results show that there is a direct positive association between personalization and purchase intentions. In addition, provision of personalization features in e-shops may evoke positive emotions to online shoppers but does not evoke nor mitigate negative ones. Finally, our study reports that emotions influence online shopping behavior either positively, through the formulation of positive emotions, or negatively, through negative emotions. These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions. Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners.

show abstract

Section: Effects Of Personalization On Emotional Statesmentioning

confidence: 99%

Section: Effects Of Emotions On Purchase Intentionsmentioning

confidence: 99%

Shiny happy people buying: the role of emotions on personalized e-shopping

et al. 2014

View full text Add to dashboard Cite

show abstract

“…In traditional education it assumes that instruction and learning in a classroom occur via interactive and thoughtful instructional practices that organize the learning environment [16]. In VLEs, , personalization assumes that every online learner is an individual with a distinct learning style, pace, and path,: its PVLE.…”

Section: Prior Studies On Personalized E-learningmentioning

confidence: 99%

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

Huang

Wang³

et al. 2014

Information & Management

View full text Add to dashboard Cite

“…These factors are important. However, we need to look beyond the straightjacket of rational choice (Ho, 2006;Ho & Kwok, 2002;Tam & Ho, 2006).…”

Section: Implications For Researchmentioning

confidence: 99%

The Happiness Premium: The Impact of Emotion on Individuals’ Willingness to Pay in Online Auctions

Yuan

Dennis

2016

THCI

View full text Add to dashboard Cite

Abstract:Much research across various disciplines has studied individuals' bidding behavior in online auctions. Emotion is an important factor affecting individual behavior, but we know little about its effects in online auctions. We conducted a lab experiment to investigate the impact of positive emotion on individuals' willingness to pay in online auctions. We found that individuals with positive emotions bid more than those with neutral emotions; that is, they paid a "happiness premium" of about 10 percent. The effect size was medium (Cohen's d = 0.51). This study contributes to electronic commerce literature by identifying emotion as an important factor affecting online auction behavior. The findings also provide guidance to auction website design: websites can increase bid amounts by inducing positive emotions in potential customers.

show abstract

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes

Cited by 405 publications

References 0 publications

Shiny happy people buying: the role of emotions on personalized e-shopping

Shiny happy people buying: the role of emotions on personalized e-shopping

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

The Happiness Premium: The Impact of Emotion on Individuals’ Willingness to Pay in Online Auctions

Contact Info

Product

Resources

About