“…Existing research supports a positive correlation between organizational commitment and worker referrals in traditional work settings (Bloemer, 2010; Pieper et al, 2018). Commitment, a vital concept, is the psychological force that drives individuals to persevere in their chosen actions despite challenges (Kiesler, 1971; Lu, Han, et al, 2023; Lu, Zhang, et al, 2023). It has been extensively studied in the contexts of organizational commitment (e.g., Cohen, 2007; Lu et al, 2013; Meyer et al, 2004) and new product development (e.g., Schmidt & Calantone, 2002; Yang et al, 2022), with the former being conceptualized at the employee level and the latter at the management or firm level.…”