Understanding the evolution of consumer trust in mobile commerce: a longitudinal study

Lin, Jiabao; Wang, Bin; Wang, Na; Lu, Yaobin

doi:10.1007/s10799-013-0172-y

Cited by 149 publications

(95 citation statements)

References 48 publications

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“…However, supportability of mobile app had no effect on customers trust. These findings add some insights to the previous works in which it support the work of Lin, Wang [42] who found that mobile commerce characteristics can affect customers' trust and support future usage behavior. Meanwhile, this study also support Nilashi, Ibrahim [43] who stated the role of security, design and content in affecting customer trust in mobile commerce.…”

Section: Discussion and Future Worksupporting

confidence: 88%

Investigating the effect of m-commerce design usability on customers’ trust

Hussain

Mahmood

Naser

2017

AIP Conference Proceedings

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Abstract. User experience may vary from one user to another based on the design characteristics for processing a certain task. Our review of the literature revealed that there is a noticeable lack of studies on the effect of mobile or m-commerce design usability on customers' trust to perform certain activities. We investigated the effect of m-commerce design usability in terms of navigability, supportability, readability, creditability, and content relevant. A close-ended questionnaire was distributed to 20 customers who were asked to perform some tasks. The result showed that majority of the participants found m-commerce design usability to influence their trust of the app. The mentioned usability elements were found to positively influence customers' trust except for supportability. Our findings provide some insights to the m-commerce designers and developers and extend the current understanding about the potential of design usability in explaining users' usage behavior.

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Section: Discussion and Future Worksupporting

confidence: 88%

Investigating the effect of m-commerce design usability on customers’ trust

Hussain

Mahmood

Naser

2017

AIP Conference Proceedings

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“…Previous studies suggested that trust could mitigate consumers' perceived risk of disclosing personal information to direct marketers and conducting online transactions and thus reduce consumers' uncertainty of participating in e-commerce and interactive marketing activities (McKnight, Choudhury, & Kacmar, 2002;Malhotra et al, 2004;Pavlou, 2003;Okazaki et al, 2009). Chinese empirical research has corroborated that online consumers' perceived risks and trust are negatively related (e.g., Chen, Xu, & Mao, 2010;Lin, Lu, & Lu, 2011;Yang, Qian, & Pang, 2011;Zhao & Ji, 2010). Moreover, Chen et al (2010) found that perceived trust in SNSs significantly mitigated consumers' perceived privacy risks.…”

Section: Direct Consequences Of Prior Negative Experiencesmentioning

confidence: 99%

Prior negative experience of online disclosure, privacy concerns, and regulatory support in Chinese social media

Yang

Hui

2013

Chinese Journal of Communication

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“…Their work argued that in order to promote m-banking adoption, building trust is necessary because it eliminates the asymmetric information. In China, Lin et al (2014) undertoo k longitudinal study to investigate the effect of trust on pre and post usage of m-banking and m-commerce. Their research revealed that pre use trust impacts directly and indirectly the usage of m-banking while post use trust is elevated by satisfaction which ensure future usage of m-banking.…”

Section: Literature Review Model and Hypotheses Developmentmentioning

confidence: 99%

Investigation of the Effects of Task Technology Fit, Attitude and Trust on Intention to Adopt Mobile Banking: Placing the Mediating Role of Trialability

Gao

Haider

Akram

2017

IBR

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The purpose of this study was to investigate the proposed model in which effect of trust, attitude and task technology fit are taken as independent variables and intention to m-banking adoption as dependent variable. The study also analyzes the mediating role of trialability between the independent and dependent variables. To find out how much variance each of the independent variables contribute in dependent variable, Structural equation modeling (SEM) approach is applied on the data sample of 271 respondents from Pakistan. The confirmatory factor analysis (CFA) suggested a good model fit. The results from SEM analysis revealed a model R-square of 0.55. It suggested the significant effect of attitude and task technology fit on intention to adopt m-banking. The analysis further explained the presence of mediating role of trialability between the relationship of intention to adopt m-banking and trust, attitude and task technology fit. The study also provides implications, limitations and future research suggestions.

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Understanding the evolution of consumer trust in mobile commerce: a longitudinal study

Cited by 149 publications

References 48 publications

Investigating the effect of m-commerce design usability on customers’ trust

Investigating the effect of m-commerce design usability on customers’ trust

Prior negative experience of online disclosure, privacy concerns, and regulatory support in Chinese social media

Investigation of the Effects of Task Technology Fit, Attitude and Trust on Intention to Adopt Mobile Banking: Placing the Mediating Role of Trialability

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