Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

Elareshi, Mokhtar; Habes, Mohammed; Safori, Amjad Omar; Attar, Razaz Waheeb; Adwan, Muhammad Noor Al; Al-Rahmi, Waleed Mugahed

doi:10.3390/electronics12081822

Cited by 17 publications

(4 citation statements)

References 37 publications

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“…Schepers and Wetzels [26] show the influence of subjective norms on both the attitude toward use and the behavioral intention to use. Other studies [35] approached social influence from the perspective of social networks, demonstrating the positive impact of social media features (SMF) above perceived usefulness (PU) and perceived ease of use (PEOU). The correlation between social influence and PU is also highlighted in the research of Nath, Bhal, and Kapoor [36].…”

Section: Conceptual Modelmentioning

confidence: 99%

Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach

Cioc,

Popa,

Olariu

et al. 2023

Applied Sciences

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The role of social influence (SI) as a determining factor in accepting new technologies has been addressed in several studies using the initial or extended technology acceptance model (TAM). This research uses an adaptation of the extended technology acceptance model (TAM) to analyze the behavioral intention of Romanian consumers regarding the use of energy efficiency smart solutions (EESS) under the effect of social influence. Data were processed with the structural equation modeling technique (PLS-SEM). The sample consisted of 302 domestic electricity consumers in Romania. The study’s findings show that the respondents’ perceptions of the two social influence dimensions—network of friends, colleagues, or family (SI_FF); and public space (SI_PS)—and their effects on other conceptual model variables are significantly different. The main implications highlight that the proposed model addresses social influence on two levels (SI_FF and SI_PS), to highlight not only the differences in users’ perceptions, but also the main directions in which efforts to promote these technologies should be focused more intensively, in the context of implementing European policies regarding the reduction of energy consumption at the level of household consumers. An important component of the proposed model is the analysis of the role of hedonic motivation constructs, expected performance, perceived usefulness, and perceived ease of use in mediating the relationship between social influence and behavioral intention to use.

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Section: Conceptual Modelmentioning

confidence: 99%

Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach

Cioc,

Popa,

Olariu

et al. 2023

Applied Sciences

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“…Currently, all activities wait for internet facilities (Qureshi et al, 2023). The role of social media as a valuable platform for providing information about the best services today is to reach more and more people (Elareshi et al, 2023). Online system services that can monitor patients in real-time and classify diseases with higher accuracy are useful (Almujally et al, 2023), and this includes aspects such as those: (1) based on artificial intelligence, which provide greater detection accuracy and certainty of attacks than state-of-the-art methods (Kalutharage et al, 2023).…”

Section: "Air Hidup" Therapy As An Online Service For Church Congrega...mentioning

confidence: 99%

“Air Hidup” Therapy Model based on Psalm 42-43 to Mitigate Depression in Church Congregations: An Explanatory - Confirmation Study

Sulistyo,

Daliman,

Harianto

et al. 2023

pharosjot

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Depression is something that affects all human beings. Untreated depression can hurt people's lives. Not only can depression make Christians question God or feel distant from Him, but it also makes living in Christian community more trying. Depression can be very challenging for Christians because there are regrettably fallacies and stigmas associated with it. This research uses an explanatory-confirmatory approach and aims to formulate and use the "Air Hidup" (Living Water) Therapy Model to recover church members from depressive states. The research results were interesting: First, in testing the first hypothesis that there is a high level of confirmation in "Air Hidup" therapy based on Psalms 42-43 to heal depression in church members, thus the hypothesis was declared accepted. In testing the second hypothesis that the proposed idea has a moderate confirmation level in "Air Hidup" therapy based on Psalms 42-43 in people with everyday conditions (minimally depressed category according to the BDI-II scale) in the Church congregation, the hypothesis proposed was highly confirmed. Thus, the idea is declared rejected. In testing the third hypothesis that there is a high level of screening in the BDI-II before "Air Hidup" therapy based on Psalms 42-43 to heal depression in church members, the hypothesis was also declared accepted. In testing the fourth hypothesis that there is a low screening rate in the BDI-II after "Air Hidup" therapy based on Psalms 42-43 to cure depression in church members, the hypothesis was also declared accepted. The characteristics included in the Air Hidup Therapy model are (1) God's Word as the pillar of implementing "Air Hidup" therapy. (2) "Air Hidup" therapy as a solution to recovery from depression in the Synod congregation of the Word Restoration Church. (3) Developing "Air Hidup" therapy to prevent depression at the Word Restoration Church Synod. (4) "Air Hidup" Therapy as an Online Service for Church Congregations. It was thus determined that the "Air Hidup" Therapy Model based on Psalms 42-43 is indeed highly appropriate and effective for recovering depression in church members and must be used as a religion-based therapy model to ease depression in congregants.

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“…Consumers are turning into influence references of the brand images with which they interact (Cova and Dalli, 2009) because the interactions between brand and consumer have a major impact on the companies. Therefore, social media plays a significant role in customer loyalty (Elareshi et al, 2023).…”

Section: Frontiers Inmentioning

confidence: 99%

Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics

Dávila Espuela,

Reina Paz,

Sevilla Sevilla

2023

Front. Psychol.

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The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it has been undertaken with the aid of an exhaustive review of previous studies from 1994 up to the present time. The purpose of the research is to generate a model that can tackle the practical characteristics of the publications on social networks to encourage loyalty. With a view to this, a model is developed that is an extension of the traditional “Four Stage Loyalty Model” based on other constructions of the same model, and combined with the characteristics of social networks publications defined in earlier literature. This reflexive approach is particularly important here due to the fact that companies have to be closer to customers’ requirements and customers have the option to choose from which type of communication they wish to be the object.

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Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

Cited by 17 publications

References 37 publications

Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach

Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach

“Air Hidup” Therapy Model based on Psalm 42-43 to Mitigate Depression in Church Congregations: An Explanatory - Confirmation Study

Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics

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