Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

Ajitha, S.; Sivakumar, V.

doi:10.1016/j.jretconser.2017.07.009

Cited by 102 publications

(94 citation statements)

References 102 publications

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“…Customers are more concerned about gratifying their Muslim responsibility to purchase Halal products rather than following social attraction in accordance with their surroundings. This shows that other components of social influences such as cultural influence across social-ethnic groups affect the intention to purchase Halal cosmetic products as found in the studies by Ajitha and Sivakumar (2017), Kim et al (2013) and Rahim, Shafii and Shahwan (2015). Hence, the study proves that conditional value, emotional value and epistemic value influence the Muslim women's intention to purchase Halal cosmetic products.…”

Section: Discussionsupporting

confidence: 65%

“…The new term of Halal cosmetics was urbanised in recent years, yet some of the Muslims in Islamic countries including Malaysia are still unfamiliar with these Halal cosmetic products as they only recognise the Halal term just for food and beverage products; not for cosmetic and healthcare products. Previous research has been carried out by Ajitha and Sivakumar (2017), Ambali and Bakar (2014), Aziz and Wahab (2013), Jalil et al (2018), and Ruslan et al (2018) on Halal food, but lack of study is focused on Halal cosmetic products which currently catch the purchasers' and manufacturers' attention.…”

Section: Introductionmentioning

confidence: 99%

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Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

Wei

Mohamad

Kuah

2020

JHIS

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The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the end of 2023. In fact, the rising awareness about percutaneous essence of conventional cosmetic products has made consumers shift to “halal” cosmetics. Malaysia is one of the country in providing full support to promote “halal” certification process on halal cosmetic products. Products certified “halal” by JAKIM are Halal products as it is safe to consume, nutritious and also the products are quality controlled. In accordance to it, the purpose of this research conducted is to identify the intention in consuming halal cosmetic products among Muslim females in West Malaysia. As aforementioned, this study has identified five factors that influence consumers’ intention in consuming halal cosmetic products. These factors served as independent variables namely functional value, conditional value, social value, epistemic value and emotional value which is extracted from the Theory of Consumption Value (TCV). This research employed a structured online survey targeting approximately 400 Muslim females from the age 16 to 60 years old in West Malaysia. Data obtained was analysed using Partial Least Square- Structural Equation Modelling (PLS-SEM). The findings revealed that conditional value, emotional value and epistemic value has positively contributed significantly on the intention in purchasing halal cosmetic products. On the other hand, functional value and social value has revealed being insignificant on intention to purchase halal cosmetic products. This study further contributed by providing a comprehensive theoretical framework on the intention to purchase halal cosmetic products.

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Section: Discussionsupporting

confidence: 65%

Section: Introductionmentioning

confidence: 99%

Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

Wei

Mohamad

Kuah

2020

JHIS

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“…The recent literature indicates that social variables (e.g. status, subjective norm) can influence the attitude toward buying in different product categories [39,40]. Hence, we propose the following hypothesis:…”

Section: Product Attitudesmentioning

confidence: 98%

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

2020

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Globally, xenocentrism has emerged as a significant concept to understand consumer behavior regarding local and foreign products. In this context and based on a sample of Colombian customers, this investigation aims to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions of imported products through product attitudes and perceived product quality. Xenocentrism was measured using the XSCALE, and the research model was analyzed with partial least squares structural equation modeling. The result indicates that xenocentrism has a positive direct effect on purchase intentions, perceived product quality, and product attitudes. The analysis also shows that product attitudes will partially mediate the effect between xenocentrism and purchase intentions. In light of these findings, xenocentrism in Latin America arises as a solid construction to explain consumer behavior, mainly when individuals’ beliefs generate a positive appreciation of the purchase of imported products that compete in local markets. Moreover, these results permit designing sustainable marketing strategies that are more suited to the xenocentrism of Latin American consumers.

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“…Minimallyinvasive procedures are highly popular, since they involve less drastic interventions and lower risk. These procedures include chemical peel, microdermabrasion and soft tissue filler injections (Ahn et al 2013;Ajitha and Sivakumar 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Acceptance of Cosmetic Surgery among Hungarian Women in a Global Context: the Hungarian Version of the Acceptance of Cosmetic Surgery Scale (ACSS)

Meskó

Láng

2019

Curr Psychol

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In recent years, the popularity of surgical cosmetic procedures has dramatically increased in the Western world. The Acceptance of Cosmetic Surgery Scale (ACSS) provides a measure of psychological acceptance of cosmetic surgery. The original instrument (ACSS) contains three subscales (Interpersonal, Social, and Consider). Since its publication, the ACSS has been adapted for many languages. The primary objective of the present study was to develop the Hungarian version of the ACSS. Furthermore, focus was laid on whether the original factor structure could be replicated with a Hungarian sample despite expectable cultural differences from other national samples. To obtain cross-culturally comparable data, the same scales were used for psychometric analysis as those used in the development of the original ACSS and its various national versions. The Hungarian sample included 482 female participants aged between 18 and 68 years (M = 29.02, SD = 10.71), who completed a questionnaire battery. Validity of the Hungarian version was tested with the following measures: the Rosenberg Self-Esteem Scale (RSES), the Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3), the Satisfaction with Life Scale (SWLS), the Body Appreciation Scale (BAS), and the Photographic Figure Rating Scale (PFRS) developed for women. The results show that the obtained Hungarian version of the ACSS is a reliable and valid measure, which enables researchers in the field to study Hungarian samples. Furthermore, the factor structure of the Hungarian scale is identical with that of the original ACSS, which enables reliable cross-cultural comparisons. For these reasons, the authors expect that the Hungarian ACSS will stimulate more in-depth quantitative research on attitudes towards cosmetic surgery within the Hungarian context, and it will also contribute to a better understanding of acceptance of cosmetic surgery from a cross-cultural perspective.

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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

Cited by 102 publications

References 102 publications

Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

Acceptance of Cosmetic Surgery among Hungarian Women in a Global Context: the Hungarian Version of the Acceptance of Cosmetic Surgery Scale (ACSS)

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