Understanding the Dynamics between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces

Azmat, Fara; Ferdous, Ahmed Shahriar; Couchman, Paul

doi:10.1509/jppm.14.150

Cited by 59 publications

(48 citation statements)

References 47 publications

(138 reference statements)

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“…While they often address widespread problems like poverty, malnutrition, and health, they typically do so in specific geographical contexts, which limit their ability to scale. Indicative studies have focused on organizational work to empower women (Datta & Gailey, 2012), overcome poverty (Alvord et al, 2004), and expand access to finance to disadvantaged communities (Azmat et al, 2015). In these ends, an entrepreneur's choice to deploy a for-profit or nonprofit model may hinge upon the focal social need and the nature of the opportunity by which the firm can capture some of the produced value to survive (Peredo & McLean, 2006).…”

Section: Forms Of Entrepreneurshipmentioning

confidence: 99%

Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development

George

Merrill

Schillebeeckx

2020

Entrepreneurship Theory and Practice

412

216

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We explore how digital technologies are helping address grand challenges to tackle climate change and promote sustainable development. With digital technologies, entrepreneurial organizations have adopted innovative approaches to tackle seemingly intractable societal challenges. We refer to these broadly as digital sustainability activities. By focusing on the digital toolbox employed by pioneering organizations, we propose a research agenda that generates novel questions for entrepreneurship, business models, and ecosystems as well as new ways of thinking about trust and institutional logics. We believe that digital sustainability can spur empirical advances in entrepreneurship, innovation, and strategy with potential for positive impact on society.

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Section: Forms Of Entrepreneurshipmentioning

confidence: 99%

Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development

George

Merrill

Schillebeeckx

2020

Entrepreneurship Theory and Practice

412

216

View full text Add to dashboard Cite

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“…Moreover, this study has been conducted considering group dynamics approach pioneered and developed by by Kurt Lewin. The premise for keeping this approach proved be to be an antecedant that may create an integration among various resourses (Azmat et al, 2015). It is, however, believed that the participation of stakeholders will allow the study to produce an organic outcome about how social services are actually perceived as brands…”

Section: Literature Reviewmentioning

confidence: 99%

A Social Marketing Approach to a Social Brand. Findings and Implications from a Social Service of a Developing Economy

Hamid¹,

Ahmad²,

Masud³

2020

IRMBR

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Social brands are meant to address the most pervasive issues faced by consumers. Such issues relate to consumers' wellbeing and their relationship with the society. In developed countries, social brands are already playing a vital role in addressing issues prevalent in the society which have deep-rooted effects on consumers' wellbeing. Although the role of social services in developing countries is significant, it needs to be explored further, so that such services may create an identity among the consumers in order to be a social brand. As a prerequisite, the various dynamics of the consumer-society relation and the social concerns therein should be studied through some interactive research approach. In this regard, social marketing is a key strategy adopted by service organizations to gear themselves towards effecting social change and sustainable change in behavior. In developing countries, social issues are ubiquitous, being pervasive because of the incapacity of governments to respond cogently. In such scenario, private social services which do exist have considerable social impact and are seen to create a sense of affiliation among the stakeholders involved; which is characteristically similar to the phenomenon of brand-identification. Exploring the phenomenon of branding in social services, this research used grounded theory approach to unveil the process of a social brand. The main source of data was focus group discussions conducted with the stakeholders of a social service. The focus groups were the recipient and beneficiaries of a social service. Their experience with the social services tend to bring about a finding if a social service can be regarded as a social brand. The findings of the study indicate that given a service platform, the social services' agenda is implemented through stakeholders' shared participation, interaction, and engagement encapsulating value co-creation as social brand phenomenon. Value co-creation help social services develop trust, commitment, deliverance and relationships, factors considered vital for a social brand. The study contributed to social marketing theory by introducing eight key factors which represent social services activities and processes that lead them to be a social brand.

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“…We provide an overview here. In terms of products and businesses, and markets, research in this stream has examined a number of issues ranging from creation of markets (Abdelnour and Branzei 2007), to social entrepreneurship (Azmat, Ferdous and Couchman 2015), market orientation (Burgess and Nyajeka 2007), alliances and institutions (e.g., Kolk and Lenfant 2015). The approach for developing sustainable solutions for subsistence contexts requires an understanding of the needs, drivers, and larger context elements that determine consumer behavior.…”

Section: Developing Products and Enterprise Models For Subsistence Markmentioning

confidence: 99%

Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

Viswanathan¹,

Sreekumar²

2017

MGDR

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In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, entrepreneurs, and marketplaces to learn from. We greatly appreciate the important conversation about the role of the marketing discipline in poverty alleviation reflected in some MGDR articles Kotler 2016, 2017;Karnani 2017). In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. We organize the article by beginning with data, that is, our experiences of the past two decades, then summarizing the learning, and drawing implications. OverviewWe have pioneered the area of subsistence marketplaces, creating unique synergies between research, teaching, and social initiatives 1 . Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy and marketing theory (see, e.g., Yurdakul, Atik and Dholakia 2017), this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller behaviors (Viswanathan and Rosa 2007). This micro-level perspective aims to enable subsistence marketplaces to move toward being ecologically, economically, and socially sustainable. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, entrepreneurs, and marketplaces to learn from. This bottom-up approach beginning at the micro level is both very difficult to enact and has been neglected by different sectors such as business, government, and development/non-profit entities.The coinage of the term, subsistence marketplaces, was deliberate -to bring out the qualitative nature of life circumstances through the term, subsistence, and to emphasize the importance of understanding preexisting marketplaces before designing solutions. Marketplaces (the arena where exchanges happen; "any sphere considered as a place where ideas, thoughts, artistic creations, etc., compete for recognition"; from Dictionary-dot-com -http://www.dictionary.com/browse/marketplace ), rather than markets (as in demand or customers for products; "A demand for a particular 1 http://www.business.illinois.edu/subsistence 1 Viswanathan and Sreekumar: Subsistence MarketplacesPublished by Digit...

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Understanding the Dynamics between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces

Cited by 59 publications

References 47 publications

Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development

Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development

A Social Marketing Approach to a Social Brand. Findings and Implications from a Social Service of a Developing Economy

Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

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