Understanding the digital impact of World Hypertension Day: key takeaways

Malhotra, Kashish; Kalra, Ankur; Kumar, Ashish; Majmundar, Monil; Wander, Gurpreet Singh; Bawa, Ashvind

doi:10.1093/ehjdh/ztac039

Cited by 13 publications

(10 citation statements)

References 6 publications

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“…A strength of the Neurosurgery Awareness Month is that it is spearheaded by the AANS, unlike many awareness campaigns that are supported by nonmedical community members. However, Neurosurgery Awareness Month still had limited digital reach, which is contrasting to the findings of World Hypertension Day, which is also supported by various international medical organizations and amassed over 250 million impressions [ 14 ]. This highlights the unmatched potential of social media that can be effectively used to promote Neurosurgery Awareness Month.…”

Section: Discussionmentioning

confidence: 99%

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The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Malhotra¹,

Dagli²,

Santangelo³

et al. 2023

JMIR Form Res

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Background Neurosurgery Awareness Month (August) was initiated by the American Association of Neurological Surgeons with the aim of bringing neurological conditions to the forefront and educating the public about these conditions. Digital media is an important tool for disseminating information and connecting with influencers, general public, and other stakeholders. Hence, it is crucial to understand the impact of awareness campaigns such as Neurosurgery Awareness Month to optimize resource allocation, quantify the efficiency and reach of these initiatives, and identify areas for improvement. Objective The purpose of our study was to examine the digital impact of Neurosurgery Awareness Month globally and identify areas for further improvement. Methods We used 4 social media (Twitter) assessment tools (Sprout Social, SocioViz, Sentiment Viz, and Symplur) and Google Trends to extract data using various search queries. Using regression analysis, trends were studied in the total number of tweets posted in August between 2014 and 2022. Two search queries were used in this analysis: one specifically targeting tweets related to Neurosurgery Awareness Month and the other isolating all neurosurgery-related posts. Total impressions and top influencers for #neurosurgery were calculated using Symplur’s machine learning algorithm. To study the context of the tweets, we used SocioViz to isolate the top 100 popular hashtags, keywords, and collaborations between influencers. Network analysis was performed to illustrate the interactions and connections within the digital media environment using ForceAtlas2 model. Sentiment analysis was done to study the underlying emotion of the tweets. Google Trends was used to study the global search interest by studying relative search volume data. Results A total of 10,007 users were identified as tweeting about neurosurgery during Neurosurgery Awareness Month using the “#neurosurgery” hashtag. These tweets generated over 29.14 million impressions globally. Of the top 10 most influential users, 5 were faculty neurosurgeons at US university hospitals. Other influential users included notable organizations and journals in the field of neurosurgery. The network analysis of the top 100 influencers showed a collaboration rate of 81%. However, only 1.6% of the total neurosurgery tweets were advocating about neurosurgery awareness during Neurosurgery Awareness Month, and only 13 tweets were posted by verified users using the #neurosurgeryawarenessmonth hashtag. The sentiment analysis revealed that the majority of the tweets about Neurosurgery Awareness Month were pleasant with subdued emotion. Conclusions The global digital impact of Neurosurgery Awareness Month is nascent, and support from other international organizations and neurosurgical influencers is needed to yield a significant digital reach. Increasing collaboration and involvement from underrepresented communities may help to increase the global reach. By better understanding the digital impact of Neurosurgery Awareness Month, future health care awareness campaigns can be optimized to increase global awareness of neurosurgery and the challenges facing the field.

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Section: Discussionmentioning

confidence: 99%

“…To assess the digital impact of Neurosurgery Awareness Month, we have executed our methodology, which has already successfully generated insight into other health care awareness events [ 13 , 14 ].…”

Section: Methodsmentioning

confidence: 99%

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Malhotra¹,

Dagli²,

Santangelo³

et al. 2023

JMIR Form Res

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“… 12 International bodies may consider using dedicated themes annually to highlight a specific aspect of PCOS, as has been done previously for World Hypertension Day, a single-day campaign which amasses over 250 million impressions just on social media. 23 A deeper dive into how these trends correlate with clinical developments or shifts in treatment approaches would enrich the discussion. For instance, the rise in queries related to PCOS supplements and fertility hints at the changing priorities and interests of individuals affected by PCOS.…”

Section: Discussionmentioning

confidence: 99%

Increasing trends in online information-seeking and decreasing trends of funded research for polycystic ovary syndrome: An 18-year joinpoint analysis of Google Trends data from 2004 to 2022

Malhotra,

Kempegowda

2023

DIGITAL HEALTH

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Background The internet has become the primary source of health-related information, and online health information-seeking behaviour has been used as a reliable surrogate of public awareness. We studied the trends of search interest in polycystic ovary syndrome over time and whether funding for polycystic ovary syndrome research corresponded with the changes in search interest. We also studied the geographic reach of polycystic ovary syndrome interest and whether polycystic ovary syndrome awareness month is an effective strategy to increase polycystic ovary syndrome interest. Methods We performed joinpoint regression on relative search volume data for polycystic ovary syndrome using Google Trends from 2004 to 2022, comparing weekly, monthly and yearly trends. We retrieved the total polycystic ovary syndrome-related articles from 1980 to 2022 to study funded and unfunded literature trends. We did a Mann-Whitney U-test analysis comparing the mean relative search volume during the polycystic ovary syndrome awareness month versus the rest of the weeks yearly. Results Three joinpoints were seen at months 70, 196, and 199 months which were statistically significant when compared to the null hypothesis of zero joinpoints ( p = .0002), one joinpoint ( p = .0002), and two joinpoints ( p = .0395), respectively. The search interest of ‘Polycystic ovary syndrome’ was seen in 195 regions globally. The mean relative search volume in September corresponding to polycystic ovary syndrome awareness month was higher than other months from 2013 to 2022. Of the 41,292 journal articles analysed, there was a positive trend in funded polycystic ovary syndrome research from the 2000s until the onset of the COVID-19 pandemic. Conclusions An increasing polycystic ovary syndrome search interest is probably driven by major legislative and scientific events suggesting the importance of such events. Polycystic ovary syndrome Awareness Month is an effective international awareness initiative to increase online polycystic ovary syndrome information-seeking behaviour. The declining trend in funding is a concern as it mismatches with the continued increase in information-seeking behaviour globally.

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“…The utility of dedicated themes each year for global campaigning about stroke awareness needs to be further evaluated. Constructive feedback from highly impactful events such as World Hypertension Day shall be taken to steer equitable policy development [19].…”

Section: Discussionmentioning

confidence: 99%

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

Goyal¹,

Nafri²,

Marwah³

et al. 2022

Cureus

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Introduction: Stroke is the second-leading cause of mortality in the world and ranks fifth in terms of causes of death in the United States. "Time is brain" when it comes to the detection and treatment of a stroke as it can reduce morbidity and disability in the long run. May is recognized as Stroke Awareness Month to involve the concerned stakeholders. The goal of this month is to raise public awareness of the risk factors for stroke and to minimize its occurrence. We, for the first time, evaluated the actual impact of this awareness campaign to formulate evidence-based recommendations to promote stroke awareness.Methods: The total number of tweets posted in the month of May from 2014 to 2022 were extracted. The search queries used were "stroke awareness month OR stroke month OR #strokemonth OR #strokewarenessmonth" and "stroke OR #stroke". Social network analysis of the tweets was done to understand the context of posts. Network analysis provides the capacity to estimate complex patterns of relationships and gives insights into useful information about impact, reach, and interactions in an environment. The top 100 related hashtags, influencers, and keywords were extracted. Beyond social media usage, Google Trends web search analysis was done for the search term 'stroke awareness month' for interest by region of the last five years to get an overall idea of the internet search trends globally.Results: Out of the total 989,935 tweets about stroke posted in May 2022, only 1.07% of the tweets were specific to Stroke Awareness Month. The mean and standard deviation of the percentage of targeted action from 2014 to 2022 have been 3.14% and 1.35%, respectively. Forty-five percent of the top users never collaborated with each other. On Google Trends analysis, the event had primary involvement from the United States and the United Kingdom. The event had very limited reach in other continents, especially in Asian and African countries. Conclusion: Our estimates highlight the limited digital impact of Stroke Awareness Month globally. The use of social media should be promoted, particularly in developing countries, to provide reliable information and generate user involvement on a global scale. Findings from this study can be leveraged to inform future policies for stroke awareness campaigns that improve public and global health.

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Understanding the digital impact of World Hypertension Day: key takeaways

Cited by 13 publications

References 6 publications

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Increasing trends in online information-seeking and decreasing trends of funded research for polycystic ovary syndrome: An 18-year joinpoint analysis of Google Trends data from 2004 to 2022

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

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