Understanding the creative mechanisms of design thinking

Abstract

In this article, we analyse the concept of design thinking with its process, the team structure, the work environment, the specific culture, and certain brainstorming rules and techniques. The goal of this work is to understand how the creative mechanisms of design thinking work and how they might be improved. For this purpose, we refer to the idea of creativity as an evolutionary process, which is determined by generation (i.e., recombination and mutation), selection, and retention of ideas. We evaluate the design thinking process in terms of its capabilities to activate these mechanisms, and we propose possible improvements. This paper contributes to a better understanding of creative design processes in general and the design thinking process in particular, and will serve as a foundation for further research about creative mechanisms. A$<B2%#&+design thinking; evolutionary creativity; innovation methods; creative education CD5@E4!-5CED+Although there exists a substantial amount of literature about the working mechanisms of creative design processes in general and about the evolutionary theory of creativity in particular, no detailed analysis of creativity in the design thinking process has been conducted thus far. Design thinking [4] is a specific design process that has become more and more popular among companies around the world and is being implemented into the curricula of engineering and business schools [16]. The aim of design thinking is to foster innovation by generating concepts for new products, services, or digital applications, and to develop solutions to so-called wicked problems [5,37].

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