Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Abstract

Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers’ intention to use mobile Internet banking.

Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study

“…Consumers' perceived integrity of corporations affects their trust (Bryson et al, ; Flavián, Guinalíu, & Torres, ; Fuller, Serva, & Benamati, ). It is mentioned earlier that trust building among the consumers of financial service is crucial since financial crisis.…”

“…Prahalad () and Herzog () claimed that a corporation's reputation affects innovation diffusion. Bryson et al () argued that the perceived integrity of a corporation influences adoption. Lieberman () and Mayer, Davis, and Schoorman () found that perceived integrity is an important trust factor, which then influences mobile payment adoption (Zhou, ).…”

“…Liu and Ye () found that social influence, perceived risk, perceived playfulness, perceived usefulness, and perceived ease of use are the factors that affect the intention of adopting and using WeChat Pay. In the research on Indians' adoption of mobile internet banking, Bryson, Atwal, Chaudhuri, and Dave () proposed that attitude toward use, perceived usefulness, perceived ease of use, subjective norm (which many scholars consider similar to social influence), perceived behavioral control, facilitating conditions, perceived security risk, and perceived integrity determined the intention to use. Dong () found that perceived usefulness, result demonstrability, and facilitating condition were salient behavioral beliefs determining behavior intention of Chinese users of information technology innovations in remote areas.…”

Evolution of Mobile Banking Regulations: A Case Study on Legislator's Behavior

“…Some research has found that the previously unbanked group have the highest expectation of mobile banking and also found the idea most attractive (Shrivastava, 2011). The intention to use mobile banking is based Strategic Change DOI: 10.1002/jsc on the perceived usefulness of the services, attitude toward use of the services, social or 'subjective' norm, and perceived integrity of the banks or other institutions involved (Bryson et al, 2015).…”

Microfinance and financial inclusion: Challenges and opportunities

“…Continuous financial innovation requires considering newer technologies, stricter regulation, and increased competition and customers' needs through a participatory approach (Sinha, 2015). Sometimes, an excellent financial performance includes strategies that have a technological component such as mobile banking to increase outreach and reduce costs (Bryson, Atwal, Chaudhuri, & Dave, 2015) or credit scoring to reduce risk (Bumacov, Ashta, & Singh, 2014; Bumacov, Ashta, & Singh, 2017a). Others focus on the social responsibilities of microfinance and either on the social performance or the need to revert to the social mission (Abraham & Kalamkar, 2016).…”