Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Junsung Park,
Joon Woo Yoo,
Youngju Cho
et al.
Abstract:PurposeThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits distinct characteristics compared to Generation X, who often referred to as digital immigrants. Given the technology-driven nature of Internet-only banks, a multi-group analysis between these two generations was conducted.Design/methodology/approachThis st… Show more
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