Understanding Students’ and Science Educators’ Eco-Labeled Food Purchase Behaviors: Extension of Theory of Planned Behavior with Self-Identity, Personal Norm, Willingness to Pay, and Eco-Label Knowledge

Ateş, Hüseyin

doi:10.1080/03670244.2020.1865339

Cited by 32 publications

(35 citation statements)

References 62 publications

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“…Furthermore, many studies applied the TPB to examine the main factors that influence consumers' decision-making process and proved that attitude, perceived behavioral control and subjective norm are significant predictors of purchase intention (Lim and An, 2021; Boobalan et al. , 2021; Ateş, 2021). Consumers' attitudes are largely determined by their knowledge about the object or behavior (Pang et al.…”

Section: Resultsmentioning

confidence: 99%

Consumers' purchase intention of wild freshwater fish in China from the perspective of ecological protection

Chen

Wang

2021

BFJ

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PurposeThe purpose of this paper is to investigate consumers' purchase intention of wild freshwater fish. Facing the endangering ecology in the Yangtze River Basin, the Chinese government has implemented a ten-year fishing ban policy to protect the wild freshwater fishery resources from 2020. In this context, such questions are raised as how do consumers react to this and are they willing to reduce or even refuse to purchase wild freshwater fish to protect the aquatic biological resources in the Yangtze River Basin?Design/methodology/approachA total of 1,235 consumers from eight provinces (including two province-level municipalities) in the Yangtze River Basin filled out the online questionnaires. The data (n = 1,096) are analyzed by structural equation model (SEM) to verify the relationships between the variables.FindingsThe results show that subjective norm is the strongest direct determinant of purchase intention, followed by personal norm, attitude, environmental concern and perceived behavioral control. It is also found that attitude, subjective norm, perceived behavioral control and environmental concern have significant effects on personal norm which plays a significant mediating role in forming purchase intention. On this basis, specific policy recommendations are proposed.Originality/valueThis paper investigates consumers' purchase intention from the perspective of ecological protection and obtains a more comprehensive explanation of the purchase intention by combining the theory of planned behavior (TPB) and theory of norm activation.

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Section: Resultsmentioning

confidence: 99%

Consumers' purchase intention of wild freshwater fish in China from the perspective of ecological protection

Chen

Wang

2021

BFJ

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“…In some circumstances, PBC may play the most important role in determining GPI in TPB ( Zhou et al, 2013 ). In addition, certain studies showed that GPI is positively influenced by consumers’ PBC ( Ateş, 2021 ; Lin et al, 2021 ). In other words, the more confident the consumers have in overcoming barriers (e.g., resources, money, and time) in their quest to purchase green cars, the more likely they will engage in such purchasing behavior.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…The TPB model comprises of four constructs, namely, attitude, subjective norm (SN), PBC and intention, and eventually the behavior ( Wang et al, 2021a ). Many researchers applied TPB to estimate consumer’s green/purchase behavior, such as green hotel selection ( Wang et al, 2019 ), destination choice ( Wang et al, 2021c ), and eco-label food consumption ( Ateş, 2021 ).…”

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.

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“…The second section focused on TPB components: four items belonging to attitude, three items belonging to SN, and three items belonging to PBC were adapted from Wang et al [20] and Rüther et al [13]. The third section focused on exogenous variables: three items belonging to intention were adapted from Wang et al [17], and three items belonging to behaviour were adapted from Ateş [55], Rahman et al [56], and Eid et al [57]. Lastly, the final section focused on demographic characteristics such as age, gender, education level, seniority level and usage of e-cigarettes.…”

Section: Research Instrumentmentioning

confidence: 99%

Use and Perceptions of Electronic Cigarettes among Young Chinese Generation: Expanding the Theory of Planned Behaviour

Wang¹,

Zhang²,

Cao³

et al. 2022

International Journal of Humanities, Management and Social Scie

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The Theory of Planned Behaviour (TPB) is recognized as powerful predictive model to explain consumer purchase behaviour. However, there have been relatively few studies that determine the role of TPB’s constructs in e-cigarettes decision-making process. Moreover, the TPB ignores the impulsive motivation (i.e., hedonism) and unconscious motivation (i.e., habit) and perceived knowledge in the literature. This study adopted a quantitative method based on a survey with 293 young respondents using e-cigarettes. The proposed hypotheses were empirically tested with SPPS and AMOS. This study revealed that perceived knowledge positively influenced attitude, subjective norm (SN), and perceived behavioural control (PBC) respectively. The results showed a positive relationship between attitude, SN, PBC and intention, and intention positively influenced actual e-cigarettes use behaviour. The results also demonstrated how consumers’ hedonic motivation and habit influence intention. Lastly, the theoretical and practical implications and limitations were discussed.

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Understanding Students’ and Science Educators’ Eco-Labeled Food Purchase Behaviors: Extension of Theory of Planned Behavior with Self-Identity, Personal Norm, Willingness to Pay, and Eco-Label Knowledge

Cited by 32 publications

References 62 publications

Consumers' purchase intention of wild freshwater fish in China from the perspective of ecological protection

Consumers' purchase intention of wild freshwater fish in China from the perspective of ecological protection

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Use and Perceptions of Electronic Cigarettes among Young Chinese Generation: Expanding the Theory of Planned Behaviour

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