Understanding spectators’ intention to attend sport events: A perspective on perceived value
Trang Quang Le,
Thuy Thi Thu Phung,
Huong Vo Song Le
et al.
Abstract:Sport events of various scales are becoming increasingly popular in modern society, attracting diverse audiences and offering significant entertainment value. This study aims to explore the factors that influence spectators’ intention to attend the stadium, by extending theory of planned behavior model from the perspective of perceived value. Using a quantitative research approach, the study involved a sample size of 334 spectators surveyed from the 2023 Vietnam Student Football Championship and utilized Smart… Show more
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