2010
DOI: 10.17705/1jais.00232
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Understanding Security Behaviors in Personal Computer Usage: A Threat Avoidance Perspective

Abstract: This study aims to understand the IT threat avoidance behaviors of personal computer users. We tested a research model derived from Technology Threat Avoidance Theory (TTAT) using survey data. We find that users' IT threat avoidance behavior is predicted by avoidance motivation, which, in turn, is determined by perceived threat, safeguard effectiveness, safeguard cost, and self-efficacy. Users develop a threat perception when they believe that the malicious IT is likely to attack them (perceived susceptibility… Show more

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Cited by 325 publications
(339 citation statements)
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“…The result of this calculus is a level of motivation needed to enact avoidance behaviors. A subsequent test of the theory in the context of anti-spyware software usage provided support for most of the theory's key proposals (Liang & Xue, 2010). …”
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confidence: 88%
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“…The result of this calculus is a level of motivation needed to enact avoidance behaviors. A subsequent test of the theory in the context of anti-spyware software usage provided support for most of the theory's key proposals (Liang & Xue, 2010). …”
mentioning
confidence: 88%
“…The output of this appraisal process is a specific level of avoidance motivation which, in turn, influences the individual's decision to engage in behavior specifically intended to help them avoid the threat. Liang and Xue (2010) tested their proposed theory in the context of anti-spyware software used to detect the presence of covert monitoring applications on a computer. A survey instrument was developed by incorporating or adapting items from pre-existing instruments for some constructs with new item development for others.…”
Section: Research Model and Hypothesesmentioning
confidence: 99%
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