Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity

Abstract

This study examines the effect of destination image, cultural contact and perceived risk on revisit intention of Sikh pilgrims to Kartarpur temple, mediated by tourist satisfaction. The literature has debated the moderating effect of religiosity in a different tourism context. However, studies rarely investigate the moderating role of religiosity in the relationship of destination image, cultural contact and perceived risk with tourist satisfaction. This study follows a cross-sectional approach and self-administered survey method to collect data from 613 Sikh pilgrims who visited Kartarpur temple. A quantitative study with covariance-based structural equation modeling was employed to examine the research hypothesis through Amos 2 version. The results show that tourists’ satisfaction partially mediates the relationship of destination image and cultural contact with revisit intention. Nevertheless, perceived risk significantly affects the revisit intention effect via tourist satisfaction. So, tourist satisfaction was the significant mediator between destination image, cultural contact, perceived risk and revisit intentions. The findings confirm that the religiosity of Sikh pilgrims significantly moderates the relationship of destination image, cultural contact and perceived risk with revisit intentions. Practically, the findings offer the managers of such attractions to formulate suitable marketing strategies for developing the revisit intention and sustainable branding.

The Role of Financial Literacy on the Financial Performance with Financial Behavior as a Mediation (Case Study on Creative Industry Startups in Malang)

“…Therefore, it is not surprising that financial behavior mediates financial attitudes towards financial performance. Previous research also agrees on the relationship between financial behavior and religiosity (Rehman et al, 2022). Financial attitude in particular can be interpreted as a feeling that supports or does not support based on certain preferences for financial objects (Ajzen, 2005) but other researchers understand financial attitude as a psychological tendency that is expressed in financial activities (Amanah et al, 2016).…”

Influence of memorable tourism experience on attitude towards pilgrimage: a moderated-mediation model with memorable religious experience and religiosity

“…However, empirical investigations are still needed to assess and understand the experiences of visitors to a sacred place (Bideci and Bideci, 2022). Rehman et al (2022) revealed the moderating impact of religiosity among Sikh pilgrims that strengthens the association between "destination image, cultural contact, perceived risk, and satisfaction". According to Abror et al (2021), REL considerably moderates the impact of Muslim-friendly tourism on visitor satisfaction.…”

“…MTE was assessed using the four-item scale adopted from previously validated studies (Tiwari et al, 2023;Vada et al, 2019). MRE was measured using a five-item scale (Kamath et al, 2023) and REL was measured on 4 items (Barnard et al, 2017;Rehman et al, 2022). Also, ATT has been measured on 4 items (Hasan et al, 2019;Hsu and Huang, 2012) and BI (RCI) using 4 items (Mittal et al, 2021;Rasoolimanesh et al, 2022).…”

The Relationship of Destination Attributes, Memorable Tourism Experiences, Satisfaction, and Revisit Intention

“…Destination Type [14,19] Honeymoon tourism [8,10,15,18,30] Natural tourism [10,16,27] Culture tourism [17,20] Rural tourism [21] Yoga tourism [22,24] Urban tourism [23,29] Religious tourism [11] Health tourism [28] Event tourism of various factors found in tourism destinations that attract travelers to choose these destinations. On the other hand, according to [31], destination attributes refer to the factors that influence a traveler's decision to select one destination over another after the decision to travel has been made.…”