2022
DOI: 10.1108/k-11-2021-1093
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Understanding online shopping hate in social commerce context: antecedents and consequences of psychological reactance

Abstract: PurposeThis study explores the underlying mechanism of psychological reactance that leads to online shopping hate in social commerce. Based on self-congruity and psychological reactance theory, this study examines the antecedents (symbolic, functional and emotional incongruence) and consequences (online shopping hate) of psychological reactance among online users toward online shopping. Moreover, this study takes trustworthiness as a moderator in the relationship between attitude ambivalence and psychological … Show more

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Cited by 8 publications
(16 citation statements)
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“…Smart-PLS is much better to measure the complex models. The study supported the Smart-PLS due to its model verifiability, reliability and validity (Jamal et al, 2022). The analysis of the Smart PLS is considered one of the best statistical procedures for the structural equation modelling, which can analyze both structural model and measurement model simultaneously (Hair et al, 2013).…”
Section: Discussionmentioning
confidence: 80%
See 1 more Smart Citation
“…Smart-PLS is much better to measure the complex models. The study supported the Smart-PLS due to its model verifiability, reliability and validity (Jamal et al, 2022). The analysis of the Smart PLS is considered one of the best statistical procedures for the structural equation modelling, which can analyze both structural model and measurement model simultaneously (Hair et al, 2013).…”
Section: Discussionmentioning
confidence: 80%
“…This study used a questionnaire for the data collection. Further, this method is very widely employed to understand individual behaviors in social sciences (Jamal et al, 2022). Moreover, our conceptual model consists of various societal variables that are very difficult to assess with the other methods, for example, case studies and experiments.…”
Section: Survey Designmentioning
confidence: 99%
“…CMB take place when instrument creates a bias and bias in data collection due for overlapping between the constructs (Jamal et al, 2022). We used VIFs -collinearity variance inflation factors procedure to study VIFs.…”
Section: Resultsmentioning
confidence: 99%
“…Further, the population frame is employees of universities of Pakistan, sample size is 500 employees and data collection tool is structured questionnaire. This method is widely utilized to understand individual behaviors in social sciences (Jamal et al, 2022). Accordingly, data were collected, through questionnaire from employees of top five universities of all provinces and federal capital of Pakistan.…”
Section: Methodsmentioning
confidence: 99%
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