Understanding online repurchase intention: social exchange theory and shopping habit

Chou, Shih‐Wei; Hsu, Chia-Shiang

doi:10.1007/s10257-015-0272-9

Cited by 114 publications

(109 citation statements)

References 48 publications

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“…For example, transaction cost advantage, preview, and trust significantly and positively affect satisfaction, which, in turn, influences repurchase intention (Kim et al, 2014). Moreover, satisfaction and perceived usefulness of the website contribute to individual online shopping continuance intention (Lim, 2015;Mohamed et al, 2014 (Chou & Hsu, 2016).…”

Section: Post-purchase Emotionsmentioning

confidence: 99%

Wearables and Wellness for the Young Elderly - Transforming Everyday Lives?

Walden¹,

Sell²

2017

Digital Transformation – From Connecting Things to Transforming Our Lives

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Section: Post-purchase Emotionsmentioning

confidence: 99%

Wearables and Wellness for the Young Elderly - Transforming Everyday Lives?

Walden¹,

Sell²

2017

Digital Transformation – From Connecting Things to Transforming Our Lives

View full text Add to dashboard Cite

“…A literatura define a intenção de recompra online como um fator chave de sucesso para o varejista online (CHOU, HSU, 2015;FANG et al, 2014). Sendo assim, entender quais são os fatores e como eles afetam a intenção de recompra do consumidor passa a ter um papel fundamental para o sucesso dos comerciantes online.…”

Section: Relevância Do Estudounclassified

“…No entanto, em comparação com o ambiente de compras off-line, no varejo online é mais difícil o cliente permanecer leal a determinada empresa devido aos desafios associados ao ambiente de compras online, como por exemplo os baixos custos de mudança para o consumidor (principalmente na questão de mobilidade, não há necessidade de gastar tempo e recurso para ir até outra loja) e facilidade de comparação de preços (CHOU, HSU, 2015).…”

Section: Organização Do Estudounclassified

“…Devido a esse destaque, aumentou número de players no comércio eletrônico, fazendo com que a concorrência ficasse ainda mais acirrada. Sendo assim, estimular a fidelização de clientes tornou-se um objetivo muito importante, tendo em vista que a obtenção de novos clientes custa mais tempo e esforço do que a manutenção dos já existentes (ZHANG et al, 2011;CHOU, HSU, 2015).…”

Section: Introductionunclassified

“…A intenção de recompra online é um fator chave de sucesso para o varejista online (CHOU, HSU, 2015;FANG et al, 2014). A intenção de recompra é uma manifestação da lealdade do consumidor (ZBOJA, VOORHEES, 2006;ZHANG et al, 2011).…”

Section: Introductionunclassified

See 2 more Smart Citations

Efeitos Da Satisfação, Confiança E Seus Antecedentes Na Intenção De Recompra Online

BOUERI¹

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Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors

Nguyen¹,

Chiu²,

et al. 2022

J of Consumer Behaviour

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The containment measures for the COVID‐19 pandemic, including social distancing, lockdown or quarantining, have led to a paradigm shift in people's life. In the wake of the pandemic, many people have begun adopting technology as a way to maintain their daily activities and limit face‐to‐face human interactions. While the pandemic has facilitated the widespread use of technology, little attention has been paid to how consumers' intention to continue using technology is affected by their rational evaluation and habitual response, simultaneously. To address this knowledge gap, this study employs the expectation‐confirmation model as a theoretical lens to propose the research model and explain the antecedents of technology continuance intention from both perspectives of conscious versus unconscious responses. The conscious response is reflected in perceived value and satisfaction, whereas the unconscious response is characterized as habit. The proposed research model and hypotheses are supported by the data collected from 308 online food delivery service users. Our results show that habit is driven by perceived value and satisfaction, and then mediates the effects of them on continuance intention. Moreover, habit exerts the strongest effect on continuance intention and weakens the importance of perceived value as well as satisfaction to continuance intention. This study is expected to set the theoretical foundation for more future research that focus on the exploration of the conscious versus unconscious nature of consumers' technology continuance. The study concludes with practical implications and suggestions for catering businesses and relevant stakeholders.

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Understanding online repurchase intention: social exchange theory and shopping habit

Cited by 114 publications

References 48 publications

Wearables and Wellness for the Young Elderly - Transforming Everyday Lives?

Wearables and Wellness for the Young Elderly - Transforming Everyday Lives?

Efeitos Da Satisfação, Confiança E Seus Antecedentes Na Intenção De Recompra Online

Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors

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