“…Studies also explored several outcomes of consumer engagement including purchase intention, trust, loyalty, satisfaction, word-of-mouth, and value co-creation (Brodie et al, 2011;Thakur, 2018;Kharouf, et al, 2020;Kumar & Kumar, 2020;Ng et al, 2020;Yuan, et al, 2020). Recently, due to information technology advancement and the emergence of different social media platforms, consumers engage with marketers via online channel hence, consumer online engagement emerges as an attractive arena of research (Dessart et al, 2016;Hollebeek et al, 2019;Ng et al, 2020).…”