“…There is a general consensus that attendees obtain greater value from attending conventions that have a strong educational component, provide networking opportunities, and are held in a desirable location (Deery, Jago, Fredline, & Dwyer, 2005;Mair & Thompson, 2009;Rittichainuwat, Beck, & LaLopa, 2001;Severt, Wang, Chen, & Breiter, 2007). In particular, visiting the convention destination is undoubtedly perceived to be a positive outcome of attending a convention for attendees (Bauer, Law, Tse, & Weber, 2008;grant & Weaver, 1996;; M. J.…”