Understanding Media Diversity: Structural and Organizational Factors Influencing Minority Employment in Local Commercial Television

Hollifield, C. Ann; Kimbro, Clay W.

doi:10.1080/08838151003737980

Cited by 5 publications

(2 citation statements)

References 19 publications

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“…the focus on such "reporting" has been proven ineffective elsewhere. Since 1971, the equal employment opportunity (eeo) program of the Federal communication commission in the u.S. has required stations with more than five employees to report the race and gender of their employees (Hollifield & Kimbro, 2010). However, no significant change has been seen over the years, and instead "structural factors" such as "[the] diversity of the surrounding population, a station's desire to target minority audiences, minority own-ership of the station, and the size of the market in which the station was located" were found to be more important predictors of workforce diversity (p. 243), suggesting a significant gap between policy and practice in addressing the areas in need.…”

Section: Under-representation Of "Ethnic Minorities" In Mainstream Mediamentioning

confidence: 99%

Instrumentalization of Ethnic Media

2016

Canadian Journal of Communication

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The ever widening gap in public discourse within a multicultural society is of concern. Among many factors, continuing and emerging practices of marginalization of ethnic minorities, ethnic media, and ethnic discourse in the media industries in Canada deserve attention. Parallel to the under-representation of ethnic minorities in mainstream media production and content, ethnic media organizations and the discourse they produce are equally under-represented in the media industries and public discourse. A recent new shift in this practice is the “instrumentalization of ethnic media”—that is, a strategic use of ethnic media as an instrument to serve the interests of stakeholders rather than of the general public. This commentary problematizes this new shift and calls for more research and policy attention.Un écart sans cesse grandissant dans le discours public au sein d’une société multiculturelle est préoccupant. En effet, entre autres facteurs, des pratiques continues et émergentes de marginalisation de minorités, médias et discours ethniques dans les industries des médias au Canada méritent une attention particulière. En plus d’une sous-représentation de minorités ethniques dans la production et le contenu des médias dominants, les organisations médiatiques ethniques et le discours qu’elles produisent sont aussi sujets à une sous-représentation. D’autre part, un développement récent de cette pratique est « l’instrumentalisation de médias ethniques », c’est-à-dire l’utilisation stratégique de médias ethniques comme instruments pour servir les intérêts de parties prenantes plutôt que du grand public. Cet article problématise ce développement et recommande davantage de recherche et d’attention politique.

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Section: Under-representation Of "Ethnic Minorities" In Mainstream Mediamentioning

confidence: 99%

Instrumentalization of Ethnic Media

2016

Canadian Journal of Communication

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“…Even in cases where there have been increases of racial minorities in all job categories, especially in television, the gain has not remained consistent, and appears to ebb and flow according to political economic imperatives (Brooks, Daniels, & Hollifield, 2003). In fact, media industry leaders waiver on workforce diversity as a strategic management issue and this ironically lessens not only the cultural value of diversity but also its market value (Hollifield & Kimbro, 2010).…”

Section: The Reconcepualization Of Media Diversity Into Market Termsmentioning

confidence: 99%

Racial and Ethnic Inclusion in the Digital Era: Shifting Discourses in Communications Public Policy

Castañeda

Fuentes-Bautista

Baruch

2015

Journal of Social Issues

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This article examines the representation of racial and ethnic minorities in contemporary U.S. broadband policy, an emerging area of communication policy that attempts to address merging media and telecommunications competition, diversity and inclusion issues for the digital age. A summary of three dominant themes in the literature regarding media diversity outlines the primary concerns of digital media policy. An interpretative policy analysis of the National Broadband Plan sheds lights on how regulators address diversity and access issues in the digital transition, particularly for communities of color. The analysis reveals that unlike prior exclusions of certain racial and ethnic groups in communications infrastructure, the unfolding broadband framework is attempting to be explicit about the inclusion of historically marginalized populations. We argue that the emerging media governance framework is both influenced by the problematic history of media diversity as well as a discursive and material shift that emphasizes market orientations.As policymakers, industries, and communities grapple with the evolving digitalization of telecommunications, recognizing who has access, how and why is critical for ensuring that individuals from all backgrounds are represented in the digital era, and that the discriminatory mistakes from the past are not reproduced.

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Local TV Newsroom Diversity: Race and Gender of Newscasters and Their Managers

Richardson

2022

Journal of Broadcasting & Electronic Media

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Understanding Media Diversity: Structural and Organizational Factors Influencing Minority Employment in Local Commercial Television

Cited by 5 publications

References 19 publications

Instrumentalization of Ethnic Media

Instrumentalization of Ethnic Media

Racial and Ethnic Inclusion in the Digital Era: Shifting Discourses in Communications Public Policy

Local TV Newsroom Diversity: Race and Gender of Newscasters and Their Managers

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