2020
DOI: 10.1016/j.indmarman.2019.09.010
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Understanding market agility for new product success with big data analytics

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Cited by 71 publications
(51 citation statements)
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References 68 publications
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“…Thus, develop new products design, innovating manufacturing model access to capabilities in managing new technologies and process reconfiguration is potential to invest on. Information technologies and technical architectural compositions to gain economic benefits requires broad and deep understanding ( Smeda, 2017 , Hajli et al, 2020 ). New business models, thus, need to be comprised to deliver more value creation such as financial (cost and profit, macroeconomic variables, and non-financial attributes such as product quality and quantity distance, routing transportation.…”
Section: Discussionmentioning
confidence: 99%
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“…Thus, develop new products design, innovating manufacturing model access to capabilities in managing new technologies and process reconfiguration is potential to invest on. Information technologies and technical architectural compositions to gain economic benefits requires broad and deep understanding ( Smeda, 2017 , Hajli et al, 2020 ). New business models, thus, need to be comprised to deliver more value creation such as financial (cost and profit, macroeconomic variables, and non-financial attributes such as product quality and quantity distance, routing transportation.…”
Section: Discussionmentioning
confidence: 99%
“…Sustainable production and consumption complex transformations is requiring firms to instantaneously push them to change from traditional operation to incrementally increasing to a more disruptive adaptation approach ( Gualandris et al, 2018 ). The organizational ambidexterity is argued to be capable for firms to efficiently control current business demands while fundamentally being adaptive to changes to develop the sustainable SC systems ( Hajli et al, 2020 ; Gomes et al, 2020 ; Parast, 2020 ; Syed et al, 2020 ; Yu et al, 2019 ). Firms must decide interpreting with most beneficial relationships to recovery in the face of disruption and difficulty.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Regardless of these unsolved issues, more recent research is focusing on the application of "Big Data" (Chierici et al, 2019;Elia et al, 2020;Hajlia et al, 2020;Hallikainen et al, 2020;Wang and Wang, 2020), social media and other digital tools (Ancillai et al, 2019;Lamberton and Stephen, 2016;Nunan et al, 2018;Pascucci et al, 2018;Wang et al, 2017) or even AI (Singh et al, 2019) in business-to-business transactions. Notwithstanding, the increasing amount of literature on digital transformation in sales and research in this domain is highly fragmented and primarily focuses on specific stakeholders of the sales transformation process, which Buttle et al (2006) already pointed out almost 15 years ago and which is still valid today.…”
Section: Literature Review On the Digital Transformation In Salesmentioning
confidence: 99%
“…With the right organizational approach, the benefits of ICT on productivity are evident [23][24][25]. Recent studies suggest a positive impact of ICT on innovation [26][27][28][29] in small to medium-sized enterprises (SMEs).…”
mentioning
confidence: 99%