Understanding levels of online participation in the U.K. museum sector

Charlesworth, Ellen; Beresford, Andrew M.; Warwick, Claire; Impett, Leonardo

doi:10.1080/09647775.2023.2188478

Cited by 5 publications

(4 citation statements)

References 33 publications

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“…In this context, Web 2.0 became one of the few spaces that made it possible for people to meet. As a result of this development, there was an international acceleration of the digitization process of museums that started in this period and was reflected in the increase in virtual content generated by museum institutions [1][2][3]. While in some cases museums reacted to the situation according to their technical and human possibilities, leaving no time for reflection on the co-communicative actions they were carrying out virtually [4], many other such institutions were identified and analyzed as examples of good edu-communicative practices in the context of Web 2.0 [3,5]-practices inspired by the theoretical proposals that had already begun to consolidate themselves before the pandemic [6,7].…”

Section: Introductionmentioning

confidence: 99%

Edu-Communication from Museums to Formal Education: Cases around Intangible Cultural Heritage and the Co-Creative Paradigm

Rivero,

Jové-Monclús,

Rubio-Navarro

2023

Heritage

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The COVID-19 pandemic forced museums to rethink their activity in the context of social media, thus generating new ways of communicating and educating about the heritage they preserve. This article explores the indissoluble relationship established between these emerging edu-communication models and the spaces destined to safeguard the intangible cultural heritage (ICH), since the latter is a sociocultural phenomenon whose museumization requires education and civic participation. In order to determine to what extent museum edu-communication inspired by the co-creative paradigm can be extended into formal teaching contexts for the generation of heritage bonds and communities around ICH, two cases produced at the J. Trepat Factory Museum in Tàrrega (Spain) are analyzed through an autoethnographic approach. Both examples encourage a reflection on how the co-creative paradigm makes it possible to raise awareness and involve the entire community in the safeguarding of heritage, while at the same time promoting the expansion and reformulation of the institution’s proposals. We conclude that the integration of this approach into formal pedagogical practices contributes to overcoming some of the limitations of non-formal and informal edu-communication, as well as to generating a rhizomatic identization around ICH.

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Section: Introductionmentioning

confidence: 99%

Edu-Communication from Museums to Formal Education: Cases around Intangible Cultural Heritage and the Co-Creative Paradigm

Rivero,

Jové-Monclús,

Rubio-Navarro

2023

Heritage

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“…Due to the evolution in the very concept and mission of the museum, of its role, and of the more active one of the audiences already mentioned, often merging in the concept of "participatory museum", initially theorized by Simon in 2010 [65,66], greater attention towards the "publics" can be observed. A shift occurs, on the one hand, towards a bidirectional communication between the museum and its audience and, on the other hand, towards the measurement of effects [67,68] and the causal relations between digital strategies and intentions of physical visits [69][70][71][72][73], within a general "public-oriented" or "user-oriented" approach. This is due to the new social values attached to museums [6,[74][75][76] and their growing and visible openness, which begin to leave space for values' and meanings' creation on the part of communities and a search for encounters.…”

Section: Literature Reviewmentioning

confidence: 99%

The Communication Challenge in Archaeological Museums in Puglia: Insights into the Contribution of Social Media and ICTs to Small-Scale Institutions

Lerario

2023

Heritage

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Archaeological museums play a vital role in regions with ancient roots, holding a millennial image as the cradle of civilization. In the South of Italy (former “Magna Graecia”) and particularly in Puglia—a melting pot of cultures where ancient Messapian, Byzantine, Roman, and Greek civilizations followed one another in ages, bequeathing a wealth of testimonies—institutions are disseminated across the region, and almost every small municipality has its own archaeological museum hosting a wealth of valuable objects and remains. The gradual structural changes in the role of museums over the last decades and the recent COVID-19 pandemic outbreak, with the sudden closing and subsequent re-opening of facilities, forced institutions to re-think and re-develop their communication practices everywhere. Museums across the world have since been conceiving original and effective strategies based on social media and ICTs. After framing the problem background, the article introduces an overview of good practice and virtuous examples in the museum field and a questionnaire-based focus survey on a sample of archaeological museums in Puglia in order to assess the status of local communication strategies’ implementation against the potential of modern technologies. The survey results allowed identifying a peculiar mix of “emergency” and evolutional approaches in the sample analyzed, main concerns and barriers to the adoption of digital strategies, but also specific strategic drivers for innovation in the very nature of local small institutions. The study’s outcomes offer a potential contribution to the alignment of institutions to current standards through informed policies that can be usefully shared in other similar contexts across Europe.

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“…The UK case studies -a national London-based museum and an independent library in Northern Ireland -have been chosen to illustrate the breadth of ways that organisations can engage with online audiences. These two examples were both identified from the authors' larger study of 315 UK GLAM organisations, and have been chosen to highlight how the sector's diverse online landscape is poorly captured by simple quantitative measures and social media metrics (Charlesworth et al 2023 social media platforms, our analysis of social media metrics during the study highlighted how misleading the measures can be. By exploring how content is disseminated on platforms such as YouTube and Facebook, we will explore whether these numbers reflect audience engagement, and make the argument that alternative methods such as network analysis, sentiment analysis, and topic modelling will provide more nuanced measures of engagement.…”

Section: Igor Pizzirussomentioning

confidence: 99%

“…Therefore, in order to understand the breadth of ways an audience engagement metrics can be used, the case studies draw from the two dramatically different institutions. Informed by the authors' previous large-scale analysis of GLAM organisations in the UK, the two examples -a huge museum, and a small library -have entirely different institutional aims (Charlesworth et al 2023). 2 Using these case studies, this section explores how institutional aims inform the way audiences are conceptualised and incorporated in the online design choices and digital strategies of GLAM organisations.…”

Section: Case Studiesmentioning

confidence: 99%

4 | 1 | 2023 Relations

2023

mag

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Building Relations and Enhanced Relationality 11 4 Of Hard Work and Entering Global Classification SystemsAs this issue opens the fourth year in a row of our scientific venture, we are pleased to announce that the international relations, hard work, and novel collaborations inaugurated along this editorial path already bore considerable fruits. Indeed, magazén has just been accepted for SCOPUS, since the Scopus Content Selection & Advisory Board (CSAB) approved our application for coverage. The reviewers attested that "this is a well organised journal publishing material that is likely to interest SCOPUS users", as it "consistently includes articles that are academically sound and relevant to an international academic or professional audience in the field". We cannot but share our satisfaction and pride with the many scholars working to make magazén possible, but the SCOPUS classification also encourages us to dig deeper in the domain of Digital and Public Humanities, as well as making some changes to our editorial project. At this point we feel that we have reached a novel phase and broader audience, which allows us to completely open the journal to our scholarly community. In the first four years, by publishing thematic issues we were trying to establish our journal as a new platform that fosters an international and open debate about the fundamentals of our scholarly field. From now on, however, we believe we can move past specific subjects and methodological topics, thus truly highlighting recent challenges and cutting-edge experiences in our interdisciplinary domain. In order to do so, together with the Editorial Board we resolved to stay open for single paper proposals from international scholars as well as for covering entire issues with guest editors. Thus, magazén will look even more like a place for sharing and arguing such as in the public house at the time of the Venetian Republic, from which we derived our journal title magazén (Tassini 1970, 364-5).Given our recent SCOPUS classification, we particularly wish to express our gratitude to all scholars and experts involved over the last four years in the making of this magazén: our Advisory Board members, all published authors, the uncountable peer reviewers, the strenuous members of the editorial board, as well as our publisher's team. We will cherish this splendid relationship.

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Understanding levels of online participation in the U.K. museum sector

Cited by 5 publications

References 33 publications

Edu-Communication from Museums to Formal Education: Cases around Intangible Cultural Heritage and the Co-Creative Paradigm

Edu-Communication from Museums to Formal Education: Cases around Intangible Cultural Heritage and the Co-Creative Paradigm

The Communication Challenge in Archaeological Museums in Puglia: Insights into the Contribution of Social Media and ICTs to Small-Scale Institutions

4 | 1 | 2023 Relations

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