Japan Through the Lens of the Tokyo Olympics 2020
DOI: 10.4324/9781003033905-1
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Understanding Japan through the lens of Tokyo 2020

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“…In fact, what complicates NHK's position is that, second, it is itself involved as a media stakeholder of the Olympic Games. The so-called 'Japan Consortium' including the public broadcaster and the commercial broadcasters paid a record ¥66 billion (about $660 million) for broadcasting rights to the IOC of which 70% are said to be carried by NHK (Manzenreiter, 2020). Thus, as seen from NHK's perspective, it appears obvious that 'the show must go on'.…”
Section: Discussionmentioning
confidence: 99%
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“…In fact, what complicates NHK's position is that, second, it is itself involved as a media stakeholder of the Olympic Games. The so-called 'Japan Consortium' including the public broadcaster and the commercial broadcasters paid a record ¥66 billion (about $660 million) for broadcasting rights to the IOC of which 70% are said to be carried by NHK (Manzenreiter, 2020). Thus, as seen from NHK's perspective, it appears obvious that 'the show must go on'.…”
Section: Discussionmentioning
confidence: 99%
“…Since the burst of the real estate bubble at the beginning of the 1990s, Japan had experienced decades-long sluggish economic growth. Since then, the widening social inequality and the fierce global competition had taken their toll on the country (Holthus et al, 2020). On top of these macrosocial and -economic trends came the 2011 tsunami, earthquake and nuclear disaster in Fukushima, which left more than 18,000 people dead, caused the relocation of almost half-a-million people, and made a whole region uninhabitable -leaving a nation disenchanted with the firm belief in technological almightiness.…”
Section: The 2020 Tokyo Olympics the Emergence Of A Global Pandemic A...mentioning
confidence: 99%