Understanding Iran's Television and Radio Programs Towards Central Asia

Abstract

Abstract. Here we show the factors activating Iran's desire to strengthen the information policy towards Central Asia. International television and radio broadcasting is one of main instruments of the Iranian public diplomacy towards Central Asia. The special part in realization of information policy assigned to the Uzbek service of Mashhad radio station which reflects the purposes and strategy of Iran concerning Central Asia. On 2007 Iran started the new English-speaking satellite channel "Press TV" in hope of opposition to such channels as BBC, CNN and Fox News. Its programs attempt to present Iran as the impartial and peaceful mode. Television channel "Press TV" being one of the few tools of "the soft power" of Iran, allows extending ideological influence in the Central Asian region, and its policy is aimed at neutralization of influence of the western mass media. The television channel attracts the audience of intellectual and politically active part of the population of Uzbekistan presenting them an alternative view of the major events in the world connected with policy. It is expected that strengthening of the information and psychological activity of Iran's mass media in Central Asia as public diplomacy. Iran's Information activity for the next years is aimed at the solution of long-term plans of the nation in Central Asia and demands carrying out purposeful actions in the region in the.