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AbstractThis paper contributes to the on--going focus on improving design research methods, by exploring and synthesising two key interrelated research approaches -manifest and latent. These approaches are widely used individually in design research, however, this paper represents the first work bringing them together and explicitly investigating their complementarity in the design domain. This is realised using an example artificial observation study. In addition to discussing underlying relationships between the approaches, this paper identifies key opportunities for improving design research methods by more explicitly combining both manifest and latent elements. Finally, a number of combinatory approaches are proposed based on a conceptual framework.
Keywords:Research methods, design research, design science, latent and manifest approaches 2The designer has formed the focus of a significant amount of design research over the last decades (Cross, 2007, Frankenberger et al., 1998. In order to fully explore this focus researchers have adopted a wide range of perspectives, from the physical activities of designers (Robinson, 2010, Lindahl, 2006 to investigations of their cognitive processes (Kavakli and Gero, 2002, Dong, 2005); a result of which has been the adoption of both manifest (explicit) and latent (implicit) approaches.Despite this difference, manifest and latent approaches are fundamentally linked, and have been compared and integrated in a range of fields in order to improve both quantitative and qualitative research (Neuendorf, 2002, Hair et al., 1998, Mayring, 2000, Potter and Levine Donnerstein, 1999.One example where the combination of these two perspectives has led to greater insight in the context of design is that of the on--going investigation of novice and expert designers. Consider, for example, the work of Ahmed et al. (2003) who highlight the differing mental processes used by experienced and novice designers. Here, a latent approach has been used to reason about what the recorded variables mean in the context of the design process used by the designers and thus differentiate them. In contrast, Cash et al. (2013) compare a number of manifest variables associated with design activity -revealing substantial similarity between expert and novice participants. These two works can be synthesised to give a significantly more nuanced understanding of the subject. For example, the baseline elements of the design activity (e.g. information exchange) are almost indistinguishable between experts and novices, yet significant differences remain in both the latent interpretation of a more sophisticated design process and the manifest metric of raw numbers of ideas. In other words, both approaches give complementary yet distinct information, combining to reveal new insight.Manifest and latent approaches are well established -as exemplified above -and f...