Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication

Abstract

With globalizing world, formal and the dimensional structure of market competition has been changing dramatically. In such a rapidly changing environment, companies should not just meet unlimited consumer needs, but also adopt a certain social responsibility philiosophy towards the society. In that sense, corporate social responsibility is one of the important concepts that play a role in formation of positive perceptions of the target groups. The purpose of this chapter is to understand the changing nature of corporate social responsibility (CSR) over years, and also find the effect of social media on communicating corporate social responsibility. In that sense, firstly the need for CSR is to be discussed in different perspectives. Alternative definitions are provided over years to sense the evolving nature of the concept. Then in the last part, new media and social media's impact on CSR, as of benefits/challenges provided and alternative social media tools to be used in communication, are discussed.

An investigation of the interrelationship between corporate social responsibility and sustainability in manufacturing organisations: an empirical study

“…The concept of CSR has been debated ever since its first perceptions and reflections during the 1950s (Yiğit & Kirezli, 2019). Recent developments in CSR have led to the emergence of many CSR definitions, and the dialogue around CSR's theoretical perceptions has kept the discussion alive (Gatti et al, 2018).…”