Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model

Yoon, Hye Jin; Kim, Yeo Jung

doi:10.1080/10496491.2015.1107006

Cited by 49 publications

(45 citation statements)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, consumers' environmental attitudes have positive effects on purchase intention. Consumers with great concern about the environment will develop a significant positive attitude toward advertising and purchase intention (Yoon & Kim, ). Thus, this study proposes that environmental concerns can significantly predict personal attitudes and intention behavior of green purchase.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Environmental advertising can expand consumers' knowledge of environmentally friendly products (Chan, Leung, & Wong, 2006) and help consumers to identify and recognize the environmentally friendly features of products (Chekima et al, 2016). If consumers receive advertising about products featuring environmental protection topics via effective communication, they may generate positive attitudes about such environmental advertising (Yoon & Kim, 2016). Ajzen (1985Ajzen ( , 1991 proposed TPB theory and indicated that consumers' attitudes influence their purchase intention and actual behaviors.…”

Section: Attitudes Toward Environmental Advertisingmentioning

confidence: 99%

“…Unlike green consumption, sustainable consumption places greater emphasis on a consumption lifestyle that fulfills the objective of not threatening the environment or the rights and interests of future generations (Atkinson & Rosenthal, 2014). Product advertising information regarding environmental claims of products, such as environmental protection certification (Carlson, Grove, & Kangun, 1993) and production processes with environmental protection regulations (Yoon & Kim, 2016), can effectively spread environmental protection knowledge to help consumers identify the environmental features of the product (Leonidou, Leonidou, Palihawadana, & Hultman, 2011) and then to conduct sustainable consumption behaviors. Atkinson and Rosenthal (2014) indicated that different environmental advertising claims can disclose environmental policies and generate different consumer attitudes and behaviors.…”

Section: Introductionmentioning

confidence: 99%

“…According to Atkinson and Rosenthal (2014), eco-labels can be used to publicize the environmental protection features of products in advertising. Nevertheless, research on the effects of product environmental policy on sustainable consumption behavior remains scarce (Biswas & Roy, 2015a;Yoon & Kim, 2016). Research in Asian countries on this issue is likewise rare (Liu, Oosterveer, & Spaargaren, 2016).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Sustainable development: The effects of environmental policy disclosure in advertising

2019

View full text Add to dashboard Cite

Sustainable development is a key issue for society. Beside corporate's efforts, consumers should have responsibilities for environmental protection and consider sustainable coexistences between future generations and natural ecosystems. In this study, a 4 × 2 factorial between‐subject experiment is adopted to develop eight environmental policy disclosure scenarios based on different environmental advertising claims (product orientation, process orientation, image orientation, and environmental fact) and eco‐labels (available/unavailable) to explore the effect of consumer attitudes and behaviors. This study's results show that environmental advertising claims have significant effects on consumers' attitudes. The product, process, and image orientation advertising, along with advertising with eco‐labels, can induce more positive attitudes and stronger purchase intentions. Individuals with greater environmental concerns have a significant positive attitude toward environmental advertising. Consumer attitudes toward environmental advertising also have positive effects on purchase intentions and sustainable consumption behaviors. Finally, this study offers useful findings, practical implications, and insights.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Attitudes Toward Environmental Advertisingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Sustainable development: The effects of environmental policy disclosure in advertising

2019

View full text Add to dashboard Cite

show abstract

“…The HBM, originally created by psychologists in the public health research area [6], has been widely used to understand health-related behaviors to prevent disease [10] by stopping harmful behaviors (e.g., quitting smoking) [11] or adopting beneficial behaviors (e.g., cancer screening) [12,13]. While the HBM is highly relevant to environmentally-friendly behavior and healthy consumption behavior in a built environment, very few academic research fields [14,15] have tested the HBM. The original HBM contains four factors to predict health-related behavior: perceived benefits, threats, barriers, and susceptibility [6].…”

Section: Theoretical Perspectivementioning

confidence: 99%

Boomers’ Intention to Choose Healthy Housing Materials: An Application of the Health Belief Model

Kwon

Ahn

2019

Sustainability

View full text Add to dashboard Cite

This study aims to understand the decision-making process of healthy housing material selection of boomers who were born between 1946 and 1964 in the United States within the Health Belief Model (HBM) framework incorporating personal factors. The main constructs were three HBM components (perceived benefits, threats, and barriers), personal domains (knowledge, health concerns, and sensitivity to housing materials), and behavioral intention to choose healthy housing materials. With a nationwide random sample of boomers living in their homes (N = 306), path analysis was used to test the proposed research model. The findings indicate that behavioral intention to choose healthy housing materials is influenced by perceived benefits and threats. Of the personal factors, the knowledge component is directly and indirectly significantly associated with the behavioral intention. Insignificant association of perceived barriers and other personal components (health concerns and sensitivity) to the intention and the HBM components yield meaningful implications and discussions. The contribution of the HBM application to this study is to provide a foundation for understanding healthy housing material choosing behaviors for the general prevention of potential health issue purposes rather than actual maintenance. This paper discusses the significance of breadth and reliability of knowledge and the role of the relevant professionals to provide and communicate this knowledge.

show abstract

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

Rahman

Nguyen–Viet

2022

Bus Strat Env

View full text Add to dashboard Cite

To understand how consumers perceive greenwashing, this study examines the impact of green advertising receptivity (GAR), non-deception (ND), green brand image (GBI) and transparency (TR) on green brand trust (GBT) and subsequently the impact of GBT on consumers' purchasing intentions (PI). We also consider the mediation role of GBT between the relationship of the independent variables (GAR, ND, GBI and TR) and the dependent variable (PI). At the same time, we examine the moderating impact of ND on the GAR and GBT and of TR on the GBI and GBT relationship. Using the Stimulus-Organism-Response (SOR) framework, we test a number of hypotheses. A surveybased questionnaire was utilized to gather the data from Vietnamese respondents (n = 262). We analysed the data using the partial least squares (PLS) method, which is a structural equation modelling (SEM) technique, with the assistance of the SmartPLS computer program 3.0. The data results show that GAR and GBI positively influence GBT, but the influence of ND and TR on GBT is insignificant. Again, the data show that GBT has a positive influence on PI, and as a mediator variable, it facilitates GAR, GBI and PI, but not the link between ND, TR and PI. A significant interaction effect of ND demonstrates that it strengthens the GAR-GBT relationship. However, the TR has no impact on the GBI-GBT relationship. The findings of this study provide insights into the theory and the essential managerial implications for successfully managing the implementation of green marketing strategies.green advertising, green brand image, green brand trust, greenwashing, purchase intention | INTRODUCTION AND BACKGROUNDIn recent years, in response to growing environmental challenges, companies have been required to show their good image and promise more environmental benefits than they currently offer to environmentally conscious consumers (Sun et al., 2020). However, while most companies have started aligning their business models with sustainability, some are unable to fulfil these promises and 'greenwashing' is

show abstract

Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model

Cited by 49 publications

References 64 publications

Sustainable development: The effects of environmental policy disclosure in advertising

Sustainable development: The effects of environmental policy disclosure in advertising

Boomers’ Intention to Choose Healthy Housing Materials: An Application of the Health Belief Model

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

Contact Info

Product

Resources

About