Abstract:Currently, Instagram has become one of the most effective mediums for personal branding. Interestingly, celebrities or influencers are not the only ones using it. Gen Z also uses Instagram to present their image as ideal as possible. However, that does not mean they lose their true identity. This generation prefers to have multiple Instagram accounts to express themselves. This study aimed to explore why Gen Z had multiple Instagram accounts, how they chose the followers, and how they conducted online self-dis… Show more
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