Understanding first aid knowledge adoption on social media with an extended information adoption model
Xiumei Ma,
Yongqiang Sun,
Xitong Guo
et al.
Abstract:PurposeSocial media provides a convenient way to popularise first aid knowledge amongst the general public. So far, little is known about the factors influencing individuals’ adoption of first aid knowledge on social media. Drawing on the information adoption model (IAM), this study investigates the joint effects of cognitive factors (e.g. perceived information usefulness (PIU)), affective factors (e.g. arousal (AR)) and social factors (e.g. descriptive norms (DN)) on first aid knowledge adoption (KA) and exam… Show more
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