Understanding farmers’ intentions to participate in traceability systems: evidence from SEM-ANN-NCA
Yatao Huang,
Shaoling Fu
Abstract:IntroductionAs a crucial technological tool for ensuring the quality and safety of agricultural products, the traceability system is of great importance in the agricultural sector. However, farmers’ participation in the system, especially among small-scale farmers, remains relatively low.MethodsThis study investigates the factors that influence farmers’ intentions to participate in traceability systems by integrating moral norms and policy support into the technology acceptance model (TAM) and using a three-st… Show more
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