Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Laradi, Sofiane; Alrawad, Mahmaod; Lutfi, Abdalwali; Agag, Gomaa

doi:10.1016/j.jretconser.2024.103751

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103751

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Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Sofiane Laradi,

Mahmaod Alrawad,

Abdalwali Lutfi

et al.

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Cited by 8 publications

References 128 publications

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

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With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that examines the interplay between virtual stimuli and consumer behavior in iVR shopping environments. To fill this gap, we conducted a systematic literature review, employing the Stimulus‐Organisms‐Responses (S‐O‐R) model as the underlying theoretical framework. This review analyzed empirical research on consumer behavior in iVR retail environments by focusing on experimental studies. Following the thematic analysis, we categorized the outcomes into descriptive themes to better comprehend consumer behavior within each theme. Our findings provide valuable insights for retailers and marketers aiming to enhance the consumer shopping experience using iVR technologies and suggest directions for future research.

show abstract

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

Understanding the impact of national culture differences on customers’ online social shopping behaviours

Agag,

Eid,

Chaib Lababdi

et al. 2024

Journal of Retailing and Consumer Services

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Nonverbal communication of dual anchors in live streaming and its effects on sales

Liu,

Zhao

2024

Journal of Retailing and Consumer Services

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Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Cited by 8 publications

References 128 publications

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Understanding the impact of national culture differences on customers’ online social shopping behaviours

Nonverbal communication of dual anchors in live streaming and its effects on sales

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