Understanding drivers of branded food choice among low-income consumers

“Local” as an indicator of beef quality: An exploratory study of rural consumers in the southern U.S.

“…The definition of the term depends on who is defining it and at what level (Cardello, 1995) 1 . Likewise, a variety of approaches have been used to analyze food quality perceptions (e.g., total food quality model [Grunert, 1997;Grunert et al, 2004], means-end chain model [Zeithaml, 1988], multi-attribute approaches (Northen, 2000), and expectancyvalue theories [Chen, 2007;Singh & Kathuria, 2016]). The conceptual framework adopted in this study combines a social constructionist perspective with a multi-attribute, consumer-based definition of quality.…”

The Product, Promotion, and Place @BreadTalkIndo

“…There are many factors that influence the customer to decide to consume a certain brand. The factor will be different between one customer to the other since the needs and wants of each customer are also different [2].…”

“…Therefore, each individual also has a different attitude when they decide to buy or consuming a product for the selected brand. Every consumer must have factors that are a different one and each other towards the intention to buy a product of our services [2].…”

The Attributes of The Bread Store. A Case Study @BreadtalkIndo

“…There are personality, preference, character, needs, and wants that form a combination of preference for each consumer. The combination of preference influence the decision to consume a product or services (Singh & Kathuria, 2016). There is also a pattern that distinguishes a group of consumers compare to the others in term of the intention to buy a product or services.…”

“…The consumer preference to choose products and services are different between one consumer and the other. Every consumer has their own needs and wants; the preferences form a set of combination that influences the decision-making process to buy a product or service (Singh & Kathuria, 2016). It is interesting to explore the preference of consumers to buy a piece of bread.…”