Understanding digital trends in marketing agribusiness products: critical analysis of international publications

Abstract

This review study aims to gain an in-depth understanding of the extent to which digital trends in marketing agribusiness products are under the needs of farmers who live and farm in today's digital era. We chose to analyze national and international publications to understand the objectives of the study quickly. So our step is to look for study evidence data through electronic searches on Google Scholar-based data published between 2010 and 2021 to get the latest data. Furthermore, our data analysis involves data coding, evaluation, and in-depth interpretation to obtain valid and reliable findings as expected in the study findings. Because this study was conducted during the pandemic, we tried to get secondary data and follow descriptive qualitative data experts' directions. As a result, we can conclude another way that digital marketing in marketing agricultural products is a technique that is becoming trendy in many places. The digital trend is chosen by many people because of its easy and cheap principles so that both farmers and buyers will be lucky because marketing operations have been trimmed. Thus the results of this study are helpful for many parties.

Penguatan Bisnis Melalui Pengembangan Konten Digital di Mekarsari

“…Padahal, di era digital saat ini, produk tanaman hias berbasis hobi, bisa dipasarkan lebih luas, tidak harus menunggu pelanggan datang ke lokasi. Hasil penelitian membuktikan bahwa produk agribisnis termasuk tanaman hias, juga dapat dipasarkan melalui media pemasaran digital (Hermawati et al, 2021;Vasumati & Arun, 2021). Berdasarkan hasil analisis kebutuhan, disimpulkan bahwa Ibu Wahyuni menginginkan dan perlu untuk memulai upaya promosi dengan media digital.…”