Understanding Differences on Using SME’s Web Before and After the Training of SME’s Website Operation (A Case Study of Implementing SME’s Website of Banguntapan and Imogiri)
Abstract:This research attempts to test the level of understanding of using website as a marketing media for the agents of SME’s by employing 65 SME’s agents. They have been legalized and have joined the training of website operating in 2016 and 2017. The sample consists of 25 agents of SME’S from Banguntapan and 44 agents from Imogiri. The hypothesis is related to the existence of difference on understanding SME’s website after and before conducting the training of website operating. Based on the analysis of Paired Sa… Show more
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