Understanding customer’s post-M&A intentions and behaviors: the role of the family business brand and previous reputation of the acquiring firm
Sonia M. Strano,
Isabel C. Botero,
Tomasz A. Fediuk
et al.
Abstract:Purpose Mergers and acquisitions (M&As) are a critical time for organizations and their consumers. For the company, there are many financial and non-financial risks. For customers, it requires deciding whether or not to continue the relationship that they had with the previous firm. This paper explores the extent to which communicating the family business (FB) brand, and the previous reputation of the acquirer affects customer perceptions and intentions after an M&A event.Design/methodology/approach Da… Show more
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