Understanding customer experiences in online blog environments

Hsu, Hsuan Yu; Tsou, Hung‐Tai

doi:10.1016/j.ijinfomgt.2011.05.003

Cited by 162 publications

(136 citation statements)

References 66 publications

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“…Second, the largest differences between blogs and marketing websites are the former's emphasis on humanized dialogues and bilateral communication with customers (Schau and Gilly, 2003). From the perspective of customer experience, travel blog should contain interesting, fun, fresh, and enjoyable information (Hsu and Tsou, 2011). Tour leaders should take advantage of blogs as a medium of humanized care to enhance relationship marketing outcomes.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Charismatic leaders have an important effect on the followers' attitudes and behaviors (Howell and Shamir, 2005). Customers who are highly involved with a blog regard the blog as an important source of consumption information and perceive its content more intensively (Hsu and Tsou, 2011). Since customers are affected by tour leaders' charisma when they choose to browse different travel blogs, they are influenced by the interactive effect of blog function characteristics and tour leaders' charisma.…”

Section: The Role Of Tour Leaders' Charismamentioning

confidence: 99%

“…Blog has become a popular form of social networking technology recently (Hsu and Tsou, 2011;Hu et al, 2011;Zhang et al, 2009). Several articles indicated the marketing potential of blogs for the travel industry (Carson, 2008;Huang et al, 2010;Lin and Huang, 2006;Pan et al, 2007;Thevenot, 2007;Wang, 2012;Wenger, 2008).…”

Section: Introductionmentioning

confidence: 99%

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Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Tsaur

Yen

et al. 2013

Journal of Tourism Research

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Whether blogs possess relationship marketing outcomes is a subject that has not been analyzed empirically. The purpose of this study is to examine the relationship between blog function characteristics and relationship marketing outcomes as well as to clarify the role of tour leaders’ charisma. Online survey data from 415 customers indicate that blog function characteristics have a positive effect on relationship marketing outcomes. Tour leaders’ charisma also has a significant moderating effect on the relationship between blog function characteristics and relationship marketing outcomes. Implications of these findings as well as future research are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.

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Section: Conclusion and Discussionmentioning

confidence: 99%

Section: The Role Of Tour Leaders' Charismamentioning

confidence: 99%

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Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Tsaur

Yen

et al. 2013

Journal of Tourism Research

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“…Vlogger Trust is measured by adopted three items from Hsu et al (2013) and Lim et al (2006). The scale to measure the Intention to Online Shopping, was adapted from (Mikalef et al (2013), To et al (2007) and Hsu & Tsou (2011). The scales used to measure the four constructs are summarized in Table 1.…”

Section: Methodology Measuresmentioning

confidence: 99%

Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool

Bayazıt¹,

Durmuş²,

Yıldırım³

2017

AJIT-e

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Findings-The results showed that vloggers' characteristics had significant influential effect on vlog users' attitude towards and intention to shop online. Moreover, the findings indicated that engagement characteristics of vloggers elicited trust more than authoritative knowledged characteristics of vloggers. As a result of the path analysis it is discovered that the intention to shop online is triggered through trust and word of mouth communication. Engagement knowledge has more power on the relationship between word of mouth communication and the intention to purchase. As much as users trust that the content of the vlog is based on

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“…Consumers are technologically enabled and aware on the practicality in their purchasing decisions. Hsu and Tsou (2011), that outlined the association among consumer experience, purchasing intention, and information credibility in the blogging environment. The customer experiences had a significant influence on purchasing intentions due to information accountability.…”

Section: R M B Rmentioning

confidence: 99%