Understanding cryptocurrency investment behaviour in Jordan: an examination of motivational drivers through the lens of the UTAUT2 model
Sultan Alzyoud,
Hashem Alshurafat,
Ibrahim N. Khatatbeh
Abstract:Purpose
This study aims to explore the factors affecting investment behaviour in cryptocurrencies among Jordanian investors. Specifically, it aims to assess how various motivational and behavioural drivers impact the intention to use cryptocurrencies, grounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. The choice of Jordan as the research context is particularly relevant due to the lack of adequate regulations on cryptocurrency investment.
Design/methodology/approach
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