Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model

Ying, Sun; Wang, Shanyong; Li, Jun; Zhao, Dingtao; Fan, Jie

doi:10.1007/s11069-017-3022-0

Cited by 96 publications

(84 citation statements)

References 48 publications

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“…Notably environmental concerns were not significant predictors. This profile is-dissimilar from that of pro-environmental individuals in the literature and suggests that bag buying behaviour is less about concerns over global warming, and more about the ability to translate an intention to a behaviour -likely due to the forwards planning required for bringing personal bags to the store (Sun et al, 2017).…”

Section: Discussionmentioning

confidence: 70%

“…Firstly, based on previous findings about the motivations for bag purchasing (Jakovcevic et al, 2014;Poortinga et al, 2016;Sun, Wang, Li, Zhao, & Fan, 2017), we expected that a person who was motivated to save money or had concern for the environment would intend to bring their own bags to the store instead of purchasing single-use ones. Therefore, we predicted that frequent bag buyers were more likely to have a higher income, spend more money on store, be less frugal, and have less concern for the environment than infrequent plastic bag buyers.…”

Section: Psychological and Demographic Predictors Of Plastic Bag Consmentioning

confidence: 99%

“…Secondly, intending to reduce plastic bag consumption and actually doing so are not the same (Bamberg & Möser, 2007;Diamantopoulos et al, 2003). Many factors can disrupt a motivation or intention converting to behaviour (Kaiser et al, 1999;Sun et al, 2017). Bringing a personal bag to the store is often a required antecedent to refusing a plastic bag at the till, and requires forethought and planning.…”

Section: Psychological and Demographic Predictors Of Plastic Bag Consmentioning

confidence: 99%

“…Recent research has now connected the two environmental issues revealing that as light breaks down plastic, two of the most problematic greenhouse gases, methane and ethylene, are released (Royer et al, 2018). In research by Sun et al (2017) it was stated as "obvious" that environmental concern predicts willingness to use plastic bags. However, our findings suggest that the relationship between environmental concerns and plastic bag consumption is more complex.…”

Section: Environmental Concernmentioning

confidence: 99%

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Psychological and Demographic Predictors of Plastic Bag Consumption in Transaction Data

Lavelle-Hill¹,

Smith²,

Bibby³

et al. 2019

Preprint

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Despite the success of plastic bag charges in the UK, there are still around a billion single-use plastic bags bought each year in England alone, and the government have made plans to increase the levy from 5 to 10 pence. Previous research has identified motivations for bringing personal bags to the supermarket, but little is known about the individuals who are continuing to frequently purchase single-use plastic bags after the levy. In this study, we harnessed over a million loyalty card transaction records from a high-street health and beauty retailer linked to 12,968 questionnaire responses measuring demographics, shopping motivations, and individual differences. We utilised an exploratory machine learning approach to expose the demographic and psychological predictors of frequent plastic bag consumption. In the transaction data we identified 2,326 frequent single-use plastic bag buyers, which we matched randomly to infrequent buyers to create the balanced sub-sample we used for modelling (N=4,652). Frequent bag buyers spent more money in store, were younger, more likely to be male, less frugal, open to new experiences, and displeased with their appearance compared with infrequent bag buyers. Statistical regional differences also occurred. Interestingly, environmental concerns did not predict plastic bag consumption, highlighting the disconnect between predicting pro-environmental attitudes and a specific ecological behaviour measured objectively in the real world.

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Section: Discussionmentioning

confidence: 70%

Section: Psychological and Demographic Predictors Of Plastic Bag Consmentioning

confidence: 99%

Section: Psychological and Demographic Predictors Of Plastic Bag Consmentioning

confidence: 99%

Section: Environmental Concernmentioning

confidence: 99%

See 2 more Smart Citations

Psychological and Demographic Predictors of Plastic Bag Consumption in Transaction Data

Lavelle-Hill¹,

Smith²,

Bibby³

et al. 2019

Preprint

View full text Add to dashboard Cite

show abstract

“…Firstly, based on previous findings about the motivations for bag purchasing (Jakovcevic et al, 2014;Poortinga et al, 2016;Sun, Wang, Li, Zhao, & Fan, 2017), it was expected that a person who was motivated to save money, or had concern for the environment, would intend to bring their own bags to the store instead of purchasing single-use ones. Therefore, it was predicted that frequent bag buyers were more likely to have a higher income, spend more money in store, be less frugal, and have less concern for the environment than infrequent plastic bag buyers.…”

Section: Predictionsmentioning

confidence: 99%

Psychological and demographic predictors of plastic bag consumption in transaction data

Lavelle-Hill

Goulding

Smith

et al. 2020

Journal of Environmental Psychology

View full text Add to dashboard Cite

Despite the success of plastic bag charges in the UK, there are still around a billion single-use plastic bags bought each year in England alone, and the government have made plans to increase the levy from 5 to 10 pence. Previous research has identified motivations for bringing personal bags to a supermarket, but little is known about the individuals who are continuing to frequently purchase single-use plastic bags after the levy. In this study, over a million loyalty card transaction records from a high-street health and beauty retailer were harnessed to study 12,968 individuals' bag buying behaviour (analysed using descriptive statistics). Statistical regional differences in plastic bag buying throughout the UK occurred. From the transaction data 2,326 frequent single-use plastic bag buyers were identified and matched randomly to infrequent buyers, creating a balanced sub-sample which was used for predictive modelling (N =4,652). For each individual in the modelling sample, their transaction data was matched to questionnaire responses measuring demographics, shopping motivations, and individual differences. Using this data, an exploratory machine learning approach was utilised to investigate the demographic and psychological predictors of frequent plastic bag consumption. It was found that frequent bag buyers spent more money in store, were younger, more likely to be male, less frugal, open to new experiences, and more displeased with their appearance (compared with infrequent bag buyers). Interestingly, environmental concerns did not predict plastic bag consumption, highlighting the disconnect between predicting pro-environmental attitudes and real world environmental behaviour.

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What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

et al. 2020

Self Cite

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Consumers are increasingly worried that their current consumption patterns have negative environmental impacts, which in turn shapes their green purchase intentions. Based on the signaling theory and stimulus–organism–response model, the purpose of this research is to construct a theoretical framework to understand consumer intentions to buy eco‐labeled products. Empirical results from 671 questionnaires show that as expected, green advertising receptivity positively affects intention, and the relationship between green advertising receptivity and intention is also moderated by promotion focus and mediated by system trust and personal trust. However, the relationship between green advertising receptivity and purchase intention is not moderated by prevention focus. Hence, this research suggests that stakeholders should conduct truthful green advertising campaigns to dispel consumer suspicion and target different consumers with different green advertising and marketing campaigns to increase sales.

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Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model

Cited by 96 publications

References 48 publications

Psychological and Demographic Predictors of Plastic Bag Consumption in Transaction Data

Psychological and Demographic Predictors of Plastic Bag Consumption in Transaction Data

Psychological and demographic predictors of plastic bag consumption in transaction data

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

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