Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

Kushwah, Shiksha; Dhir, Amandeep; Sagar, Mahim

doi:10.1016/j.foodqual.2019.04.003

Cited by 187 publications

(172 citation statements)

References 108 publications

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“…In our definition, information about the food item (e.g., nutritional labels, health claims, packaging, aesthetics, ethics of production history, brand, and advertisement) is defined as one of the food-external factors. Twenty-eight models have included food-related information as factors influencing the food choice [ 21 , 22 , 24 , 32 , 34 , 49 , 50 , 51 , 53 , 55 , 56 , 57 , 58 , 61 , 62 , 64 , 65 , 70 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 , 83 ]. In addition to these models, there is a rich body of literature focusing on the effects of food label and food label use on food choice.…”

Section: Resultsmentioning

confidence: 99%

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Chen

Antonelli

2020

Foods

254

145

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Understanding individual food choices is critical for transforming the current food system to ensure healthiness of people and sustainability of the planet. Throughout the years, researchers from different fields have proposed conceptual models addressing factors influencing the food choice, recognized as a key leverage to improve planetary and human health. However, a multidisciplinary approach is needed to better understand how different factors are involved and interact with each other in the decision-making process. The present paper reviews and analyzes existing models, providing an intact point-of-view by integrating key elements into a bigger framework. Key determinants of general food choice are identified and categorized, including food-internal factor (sensory and perceptual features), food-external factors (information, social environment, physical environment), personal-state factors (biological features and physiological needs, psychological components, habits and experiences), cognitive factors (knowledge and skills, attitude, liking and preference, anticipated consequences, and personal identity), as well as sociocultural factors (culture, economic variables, political elements). Moreover, possible directions of influence among the factors towards final food choice were discussed. The need of multidisciplinary impulses across research field with the support of empirical data are crucial for understanding factors influencing food choice as well as for enriching existing conceptual models. The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way.

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Section: Resultsmentioning

confidence: 99%

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Chen

Antonelli

2020

Foods

254

145

View full text Add to dashboard Cite

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“…Second, although attitudes and PBC are already quite positive, public policy initiatives should try to improve the perceived value of organic food products for the individual and for society as a whole. Additionally, marketers should design marketing campaigns focused on the personal advantages of organic food consumption, such as health benefits (Kushwah et al, 2019), and on facilitating the perception of control, thus supporting individuals in overcoming obstacles and barriers (e.g., the cost of sustainable products and the difficulty of finding them in stores).…”

Section: Discussionmentioning

confidence: 99%

Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior

2020

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When someone decides to buy organic food products trust plays a role. Consumers, in fact, are neither supposed to have the appropriate knowledge to evaluate the characteristics of these products, nor can they control that the food was actually manufactured following the procedures prescribed by organic production. Therefore, trust may contribute to the explanation of both purchasing intention and behavior since it represents a heuristic or shortcut that people adopt in order to reduce the large amount of information that consumers need to take into account. The present research aimed to analyze the role of trust in organic products on buying behavior adopting the Theory of Planned Behavior (TPB) as theoretical framework. A relational model was tested in which this variable was supposed to act as a background factor associated with all the classical constructs foreseen by the theory and the buying behavior. Also, indirect effects of trust on both intention and behavior were assessed. Two studies were conducted targeting the purchase of organic food products in general (Study 1) and of fresh organic fruit and vegetables (Study 2). In both studies, the data collection was organized in two waves, with a time lag of 1 month. At Time 1, the questionnaires included measures of intention, its antecedents and trust, while at Time 2 self-reported buying behavior was collected. Data were supplied by two convenience samples of Italian adults (237 and 227 participants) and analyzed via structural equation modeling. Results turned out to be overlapping in both studies, since trust was positively associated with attitude and subjective norm, and it was indirectly associated with intention and behavior, thanks to the mediation of the TPB constructs. The outcomes highlighted the importance of people's trust in organic products as a meaningful antecedent that boosts the TPBbased psychosocial processes that are supposed to stand behind both purchasing intentions and behaviors.

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“…Experts recommend following a correct diet by adhering to dietary guidelines established by professionals [27]. In today's society, nutrition and dietetics are assuming an important value [32]. In addition to a sedentary lifestyle, obesity is affecting a large part of the population because they do not follow the appropriate nutritional recommendations for a proper diet [3,4].…”

Section: Discussionmentioning

confidence: 99%

“…Marketing campaigns are already being used to encourage families to contribute to improving the diet offered to children, as well as to combat a sedentary lifestyle that currently affects the younger population [31]. Likewise, the demand for organic food is growing, but its consumption is not growing at the same rate, which is due to the value of the product [32]. A diet based on organic farming should be promoted [33].…”

Section: Introductionmentioning

confidence: 99%

Education and Diet in the Scientific Literature: A Study of the Productive, Structural, and Dynamic Development in Web of Science

et al. 2020

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Nutrition-related education is necessary to protect and improve the health status of schoolchildren and to minimize the risk of future diseases. The objective of this research was to analyze the trajectory and transcendence of the concepts “education” and “diet” in the Web of Science literature. The methodology focused on bibliometry, analyzing both the performance and the structural and dynamic development of the concepts through a co-word analysis. A total of 1247 documents were analyzed, and the results show that scientific production experienced a turning point in 2009, in comparison to the level of production reported in previous years. The medium of papers and the language of English were the most common. In relation to the research topic, before 2014, scientific production focused on medical and disease-related aspects; however, since 2014, it has focused on disease prevention and feeding. It was therefore concluded that the theme “diet and education” has been researched for more than 20 years, although it is only in the last decade that it has become more relevant—particularly studies focusing on disease prevention and the type of food, specifically fruit, which is presented as the most outstanding issue for researchers in this field of knowledge.

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Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

Cited by 187 publications

References 108 publications

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior

Education and Diet in the Scientific Literature: A Study of the Productive, Structural, and Dynamic Development in Web of Science

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