Understanding consumer interest in product and process‐based attributes for fresh produce

Bond, Craig A.; Thilmany, Dawn; Bond, Jennifer Keeling

doi:10.1002/agr.20157

Cited by 95 publications

(70 citation statements)

References 31 publications

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“…Compared to the former narrative, this is a broader one and comprises both process-and product-based (cf. Bond et al 2008) definitions. Out of the many micro-narratives, the most dominant are 1) those which accentuate that local products mean traditional and small scale production/commercialization practices, i.e.…”

Section: Local Food As Manufacturementioning

confidence: 99%

Discourses about the meaning of the local food Investigations in Romanian urban contexts

Nistor¹

2015

Socio.hu

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Up to now only a few studies about local food consumption in Romania have been realized and the majority of them are quantitative investigations. The aim of the present research which is based on focus group interviews was to bring further nuance to these previous quantitative data by asking the respondents to develop deeper narratives about what local food means to them, how they relate to local foods, how they perceive the different features of local foods (e.g. tradition, organic, taste, ingredients, etc.) and which are their motivations and impediments in connection with local food consumption. The research showed that consumers' involvement with local food occurs along product-based aspects, i.e. the intrinsic characteristics of food (taste, ingredients) and local food consumption seems to be much more motivated by health concerns and status assignment than by ethical and ecological reasons. Two major definitions of local food were mapped: 1) a place-centred, geographical definition and 2) a production-centred, 'how it is made' kind of definition.

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Section: Local Food As Manufacturementioning

confidence: 99%

Discourses about the meaning of the local food Investigations in Romanian urban contexts

Nistor¹

2015

Socio.hu

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“…In addition, a number of studies indicate that consumers perceive local foods benefit local farmers and communities (Kezis et al 1998;Zepeda and Leviten-Reid 2004;Keeling-Bond et al 2006) and the environment (Kezis et al 1998;Zepeda and Leviten-Reid 2004;Roininen et al 2006). 2 On the other hand, several empirical works examine consumers preferences and assess consumers' willingness to pay (WTP) for local food products (Loureiro and Hine 2002;Giraud et al 2005;Schneider and Francis 2005;Bond et al 2008;Hustvedt and Bernard 2008;Darby et al 2008;Hu et al 2009;James et al 2009;Carpio and Isengildina-Massa 2009;Yue and Tong 2009;Campbell et al 2010;Costanigro et al 2011;Wolf et al 2011;Hu et al 2012). These studies focus on calculating consumers' WTP for different products, mostly fresh (e.g., strawberry, potatoes, and apples), in the US and Canadian markets.…”

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confidence: 99%

Consumers’ preferences for a local food product: a real choice experiment

Gracía

2013

Empir Econ

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This paper analyses consumers' preferences for a local food in Spain and assesses their willingness to pay (WTP) using a real choice experiment to mitigate possible hypothetical bias. In particular, preferences for fresh lamb meat were investigated and two attributes evaluated, "locally grown" and the type of lamb meat. Data came from an experiment conducted in Spain during 2009. An error component random Parameter model with correlated errors was used to estimate the effect of the attributes on consumers' utility and derive their WTP. Results suggest that consumers positively value both attributes and are willing to pay a premium of 9 % price increase for the "locally grown" lamb meat ("Ojinegra from Teruel") and 13 % price increase for the "Ternasco" lamb meat. If we assume a market where only "Ternasco" lamb meat without indication of the local origin is sold, and then a new "Ternasco" lamb is introduced in the market with the "Ojinegra from Teruel" label, this new local lamb meat would capture 18 % of the market if the package is assumed to be sold at 3.5 e and a 10 % market share if the package is assumed to be sold at 4 e.

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“…As Bond et al (2008) and Gunden and Thomas (2012) argue, mango value chain actors in Pakistan need a detailed knowledge of quality attributes preferred by consumers so that they can align their product quality attributes with consumer needs. These findings indicate a transformation in the behaviour of consumers, who are increasingly seeking value for their money by paying attention not only to search and experience attributes, but also to safety and marketing attributes in their purchase considerations.…”

Section: Discussionmentioning

confidence: 99%

“…Hierarchical cluster analysis was performed using Ward's Method, with Squared Euclidean Distance, to identify different consumer clusters (Ares & Gámbaro 2008;Bond et al 2008;Kennedy et al 2008;Pieniak et al 2010). Ward's method is generally considered to be efficient because the distance between clusters is based on variance analysis (Kennedy et al 2008).…”

Section: Cluster Analysismentioning

confidence: 99%

“…Poole et al (2007) said that consumer satisfaction was unable to be achieved by focusing merely on search and experience attributes while neglecting food safety and marketing attributes. In other studies, Bond et al (2008) and Gunden and Thomas (2012) said that actors in Pakistan's mango value chains would have to upgrade their practices to align their product quality attributes with consumer needs.…”

Section: Research Questionmentioning

confidence: 99%

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Value chain performance improvement for sustainable mango industry development in Pakistan

Badar¹

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Pakistan is one of the world's leading mango producing and exporting countries. However, Pakistan's mango industry is beset with a number of chain-wide challenges that not only lower the value of mangoes to consumers and reduce the profitability of value chain actors, but also hinder the industry's potential contribution to the country's socio-economic development. As a result, there is now a growing realisation that the mango industry must be developed on a sustainable basis. This coincides with an accelerating drive towards sustainable development of agri-food industries around the world, in order to provide growing populations with adequate supplies of safe and affordable food.Thus, this study aimed to find out how the performance of value chains could be improved in order to bring sustainable development to Pakistan's mango industry. It focused on four issues: 1) consumers' mango value preferences and the implications of these preferences for the industry's development; 2) the structure and performance of the mango industry; 3) constraints on sustainable development of the industry; and 4) measures needed to address consumer, economic, social and environmental issues in the value chains so as to promote industry's sustainable development.A conceptual framework that integrated value chain and triple bottom line (TBL) sustainable development approaches was developed arguing that sustainable development could not be achieved without improving economic, social and environmental performance across entire value chains. A case study methodology was adopted and the case study participants included consumers, value chain actors and public stakeholders in the Pakistani provinces of Punjab and Sindh.To understand mango value preferences, five focus group discussions involving 40 consumers and a survey of 450 consumers was conducted. Thematic content analysis was performed on focus group data whereas descriptive statistics and clusters analysis were employed to analyse survey data. In order to understand the industry's structure, performance and constraints, 150 in-depth interviews were held with value chain actors such as retailers, wholesalers, commission agents, exporters, preharvest contractors, growers and input suppliers and representatives of public stakeholders. Data from the interviews were analysed using thematic content analysis.Consumer data showed the importance of both intrinsic (search and experience) and extrinsic (safety and marketing) quality attributes in mango buying. In-depth analysis of these attributes revealed three consumer segments -mango lovers, value seekers and safety conscious. Mango lovers concentrated primarily on search and experience attributes and safety conscious attached more importance to safety related attributes. Value seekers however considered all attributes important. In general consumers expressed their dissatisfaction with the mango value delivered to them because of use of Calcium III carbide for mango ripening, retailer malpractices and ineffective government regula...

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Understanding consumer interest in product and process‐based attributes for fresh produce

Cited by 95 publications

References 31 publications

Discourses about the meaning of the local food Investigations in Romanian urban contexts

Discourses about the meaning of the local food Investigations in Romanian urban contexts

Consumers’ preferences for a local food product: a real choice experiment

Value chain performance improvement for sustainable mango industry development in Pakistan

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